Victoria's Secret Will Host Los Angeles Fashion Show
The 2026 fashion show will feature an all-women musical lineup on October 18.
Updated on Sept. 29, 2026 in Fashion
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Victoria's Secret announced its 2026 fashion show will take place in Los Angeles on October 18. The event, marketed as Fandemonium, will feature an all-women musical lineup.
Why it matters
The brand relocated the annual show from New York to Los Angeles to accommodate a larger production scale that existing New York spaces could not support.
The 2026 show features performers Megan Moroney, Megan Thee Stallion, Tate McRae, and Katseye. This follows the 2025 show, which featured Missy Elliott, Madison Beer, Karol G, and TWICE.
The players
Victoria's Secret
This global lingerie and apparel retailer is currently rebranding its annual fashion event to align with broader marketing goals.
Megan Thee Stallion
She is a multi-platinum American rapper known for her high-energy performances and significant influence in popular culture.
Gigi Hadid
She is an internationally recognized American supermodel who has walked for major fashion houses worldwide.
The details
The production, titled Fandemonium, will stream live on YouTube and social media channels. The event includes models Ashley Graham, Gigi Hadid, and Alex Consani, with a new model set to be crowned following open casting calls.
Timeline
Sept. 29, 2026: Victoria's Secret announced the musical lineup.
Oct. 18, 2026: The fashion show is scheduled to take place at 4:30 p.m. PT.
Industry Dynamics
This production signals a continued shift toward digital-first streaming formats for legacy fashion brands competing for social media engagement. By moving to Los Angeles, the brand is scaling its spectacle to compete with other global media events.
Fans can watch the show on October 18 starting at 4:30 p.m. PT via the official brand YouTube channel and various social media platforms. The transition to a digital-only broadcast format ensures global accessibility without requiring physical tickets.
The takeaway
The move to Los Angeles highlights the growing necessity for brands to secure large-scale production facilities for immersive digital content. Viewers should prepare for an integrated streaming experience that prioritizes influencer and musical collaborations.
Further reading
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Do you prefer when fashion brands incorporate fan participation into their major runway events?
