Michelle Guerrero Painted Rare Beauty Mural in Los Angeles
Artist Michelle Guerrero created a new mural at Las Fotos to celebrate the annual #RareConsejo campaign.
Updated on Sept. 29, 2026 in Latin
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Artist Michelle Guerrero has unveiled a new mural at the Las Fotos studio in Los Angeles to celebrate Latine Heritage Month. The project was commissioned by Rare Beauty as part of the brand's ongoing #RareConsejo campaign.
Why it matters
The mural honors the campaign mantra while highlighting cultural connections within the Latine community. Rare Beauty commissioned the work to celebrate heritage through public art.
Rare Beauty donates 1 percent of its annual sales to the Rare Impact Fund. The fund itself was established by the brand in 2020.
The players
Michelle Guerrero
She is a 37-year-old artist and Los Angeles resident who grew up in Chula Vista.
Rare Beauty
This cosmetics company was founded by Selena Gomez and maintains a philanthropic focus.
Selena Gomez
She is the founder of Rare Beauty and an internationally recognized entertainer and entrepreneur.
Rare Impact Fund
This charitable organization was established in 2020 to support mental health services.
Las Fotos
This is a public studio space located at 2210 E Cesar E Chavez Ave in Los Angeles.
The details
Michelle Guerrero, 37, used spray paint to create the piece, which features cartoon-style dolls inspired by traditional Lelé dolls. She developed the concept after interviewing friends to interpret the quote El mar recibe todos los ríos.
Timeline
The Rare Impact Fund was founded in 2020.
The #RareConsejo campaign began as a content series in 2023.
The mural was created in September 2026 for Latine Heritage Month.
Industry Dynamics
This collaboration follows a pattern set by the 2023 #RareConsejo campaign launch by expanding digital brand engagement into physical, community-based public art. It reflects a growing trend of beauty brands using local murals to deepen cultural resonance during heritage observances.
Fans and local residents can visit the mural at the Las Fotos studio space on E Cesar E Chavez Ave. The work provides a public-facing extension of the brand's digital campaign content.
The takeaway
Artistic collaborations serve as a tangible way for global brands to connect with specific community heritages. Consumers interested in cultural engagement can look for public art installations that align with major heritage months.
Further reading
Learn more about local community artistic projects in the Latin section.
Source note: This article includes information reported by Los Angeles Magazine.
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