Alejandro González Iñárritu and Ed Ruscha Unveiled Poster
The director and artist debuted a new poster for the film Digger at a brunch at the Los Angeles County Museum of Art.
Updated on Sept. 28, 2026 in Film — General
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Director Alejandro González Iñárritu and artist Ed Ruscha unveiled a new promotional poster for the film Digger at a brunch hosted at the Los Angeles County Museum of Art. The film, which stars Tom Cruise, is a satirical black comedy scheduled for wide theatrical release.
Why it matters
The collaboration brings together two figures previously honored at the LACMA Art+Film Gala, marking a convergence of cinematic and visual art worlds. Iñárritu sought the partnership due to mutual professional admiration, while Ruscha accepted the project after the film's content appealed to him.
The production of Digger spanned 9 years, while the connection between its director and artist dates back 24 years. The collaboration was unveiled during an event held in the 15th year of the LACMA Art+Film Gala.
The players
Alejandro González Iñárritu
He is an acclaimed film director known for his collaborative approach to cinematic storytelling.
Ed Ruscha
He is a prominent artist who designed the promotional poster for the upcoming film.
Tom Cruise
He is the lead actor starring in the satirical black comedy Digger.
The details
The film follows an oil tycoon whose drilling rig explosion in Greenland dislodges an ice shelf. Ed Ruscha designed the poster using a slate gray background, a beige border, and the phrases "A Man. A Plan. A Meltdown" and "Comedy equals tragedy plus time."
Timeline
Iñárritu visited Ruscha's studio in 2002.
Ruscha viewed a screening of Digger in March 2026.
The poster was unveiled at LACMA on September 27, 2026.
The film Digger opens in theaters on October 2, 2026.
Industry Dynamics
This collaboration highlights the deepening trend of crossover between high-end visual artists and major film productions. It mirrors the cross-disciplinary approach championed by institutions like the LACMA Art+Film Gala.
Audiences can expect the film Digger to reach theaters beginning October 2, 2026. Fans of the director and the cast should check local cinema schedules for availability and showtimes following the wide release.
The takeaway
The union of distinct artistic perspectives often serves to build anticipation for complex satirical projects. Viewers interested in the film can look for the slate gray and beige poster at theaters to identify the specific satirical tone of the production.
Further reading
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