Annenberg School Hosted Mid-Autumn Moon Celebration

The Los Angeles campus event featured traditional foods and performances to celebrate East Asian harvest traditions.

Updated on Sept. 28, 2026 in Asian-American

Screen-print poster illustration of a glowing moon lantern hanging from a branch against a twilight sky, representing harvest traditions.
The Annenberg School for Communication and Journalism hosted a Mid-Autumn Moon celebration in Los Angeles to honor East Asian harvest customs. AI Illustration. Upload story photo >

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The Annenberg School for Communication and Journalism held a Mid-Autumn Moon celebration to honor shared harvest and family traditions. The gathering brought together students and faculty for an afternoon of cultural exchange.

Why it matters

The event highlighted the harvest customs and family-centered values prevalent across Chinese, Korean, and Japanese cultures. By organizing the celebration, academic departments provided a space for students to engage with diverse East Asian heritage.

The celebration featured a variety of traditional desserts, including mooncakes, songpyeon, and dango. Service for these items began at 3 p.m. in the East Lobby.

The players

USC United States-China Institute

This research and teaching organization focuses on the evolving relationship between the United States and China.

USC Chinese Music Ensemble

This student group performs traditional Chinese musical repertoire to promote cultural awareness on campus.

Department of East Asian Languages and Cultures

This academic department oversees programs related to the languages, history, and literature of East Asian nations.

The details

Held at the Annenberg School for Communication, the event integrated artistic performances and educational booths. Student organizations, including the USC Chinese Music Ensemble, USC Traditional Chinese Dance, and Trogons A Capella, led the entertainment alongside activities like tea pouring and origami.

Timeline

  1. September 24, 2026: The Annenberg School hosted the Mid-Autumn Moon celebration.

  2. 3 p.m.: Guests began accessing booths and lining up for traditional holiday desserts.

Culture Shift

This celebration reflects a broader trend of universities expanding institutional programming to honor diverse cultural heritage months. The inclusion of cross-cultural harvest traditions signals a shift toward more integrative campus multicultural initiatives.

Students and faculty at the university were invited to engage directly with traditional customs like tea pouring and origami. These activities offer an accessible way for the local community to participate in cultural rituals and experience regional delicacies firsthand.

The takeaway

Engaging with cross-cultural harvest celebrations provides valuable opportunities to learn about diverse family traditions. Residents looking to experience similar customs can look for university-sponsored cultural events in their local area.

Further reading

Learn more about local community traditions in the Asian-American section.

Source note: This article includes information reported by Daily Trojan.

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