Ample Entertainment Hired Brian Dale as Senior VP
The veteran producer joins the Los Angeles company to lead digital expansion and content strategy.
Updated on Sept. 28, 2026 in Television
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Ample Entertainment has appointed Brian Dale as the new senior VP of digital content. In this role, Dale will oversee the studio’s digital editorial, optimization, and marketing teams.
Why it matters
Production companies are increasingly prioritizing the creation and distribution of their own original content to maintain control over intellectual property. This hire signals a push to scale digital offerings through new channels and talent-driven projects.
Brian Dale joins the studio following a 15-year career at Thinkfactory Media, which concluded in the summer of 2025. He will now report directly to CEO Ari Mark.
The players
Brian Dale
He is the newly appointed senior VP of digital content at Ample Entertainment who previously spent 15 years at Thinkfactory Media.
Ari Mark
He serves as the CEO of Ample Entertainment and will oversee the work of the new senior VP.
Nate Berkus
He is an interior designer and television personality who partnered with the studio to develop original intellectual property for a YouTube channel.
The details
Brian Dale will lead the development of Ample Originals, including a YouTube channel created in partnership with Nate Berkus. The studio is currently focusing its strategy on celebrity-led vodcasts, shortform content, and microdrama projects.
Timeline
Brian Dale left his previous position at Thinkfactory Media in the summer of 2025.
Ample Entertainment officially hired Brian Dale in September 2026.
Industry Dynamics
The hiring of a veteran digital executive highlights the ongoing shift as traditional television producers race to capture audiences on platforms like YouTube. This strategy mirrors the broader industry move to reduce reliance on third-party networks by owning content creation and distribution pipelines.
Viewers can expect to see an increase in original shortform content and celebrity-led vodcasts distributed directly through the studio's digital channels. These projects will likely be accessible via major video platforms like YouTube without requiring traditional cable subscriptions.
The takeaway
The move underscores how established production companies are retooling their staff to compete directly with independent digital creators. Fans of celebrity-led programming should look for a more consistent release schedule as the studio formalizes its digital-first pipeline.
Further reading
For more on how studios are shifting their distribution strategies, visit our Television section.
Live Poll
Do you think production companies should focus more on creating their own independent digital content channels?
