10/10 Burger Will Open Hollywood Storefront
The smashburger pop-up is launching its first permanent location on Vine Street this October.
Updated on Sept. 25, 2026 in Dining Out
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10/10 Burger, a smashburger concept founded by Mike Majlak, will open its first permanent restaurant at 1253 Vine St. in Hollywood on October 10, 2026. The brand, which gained popularity through social media, will also expand with a second location in the Arts District.
Why it matters
The transition from temporary pop-up to a brick-and-mortar storefront marks a major expansion milestone for the smashburger brand. It follows the company’s rapid growth driven by high-profile social media exposure and celebrity-featured content.
The new Hollywood location will offer single-patty burgers for $7 and fried chicken sandwiches for $10. The menu will also feature a signature Cinnamon Toast Crunch milkshake.
The players
Mike Majlak
He is the founder of 10/10 Burger and a social media personality who helped propel the brand to prominence.
10/10 Burger
This smashburger brand successfully transitioned from a popup concept to a permanent restaurant operation.
The details
Founded by Mike Majlak, 10/10 Burger evolved from a traveling smashburger pop-up into a permanent dining destination. The menu centers on single, double, or triple patty smashburgers alongside fried chicken sandwiches.
Timeline
The Hollywood restaurant is scheduled to open on October 10, 2026.
Culture Shift
This move highlights the broader cultural shift where social media influence dictates the success and scaling speed of independent dining concepts. It demonstrates how digital-first brands can leverage viral popularity to secure permanent real estate against established legacy restaurants.
Customers can anticipate a fixed menu featuring $7 smashburgers and $10 chicken sandwiches at the new Hollywood location. The restaurant's arrival provides a new permanent option for diners previously accustomed to seeking out temporary pop-up events.
The takeaway
The move from pop-up to permanent retail signals that social media recognition is becoming a viable pathway for restaurant expansion. Local food enthusiasts should look for increased accessibility to once-exclusive menus now that the brand is anchoring itself in two permanent Los Angeles districts.
Further reading
Explore more local food news in the Dining Out section.
Source note: This article includes information reported by New York Post.
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