Fast & Furious Imagery Lit Hollywood Sign
The iconic landmark displayed film graphics to celebrate the debut of a new rollercoaster at Universal Studios Hollywood.
Updated on Sept. 23, 2026 in Action/Adventure
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Paintscaping projected Fast & Furious franchise imagery onto the 14-meter-tall Hollywood sign to mark the arrival of the Fast & Furious: Hollywood Drift rollercoaster. This promotional event brought cinematic visuals to the historic landmark.
Why it matters
The display served as a high-profile marketing campaign for the new Universal Studios Hollywood attraction. By transforming a globally recognized monument, the studio aimed to maximize visibility for its latest investment in theme park expansion.
The Hollywood sign features letters standing 14 meters tall. The display utilized specialized projection mapping technology to overlay film-specific imagery across the structure.
The players
Paintscaping
Paintscaping is a technical production firm that specializes in large-scale projection mapping and architectural light displays.
Jeff Kleiser
Jeff Kleiser is a veteran technical specialist who provided professional support for the projection mapping installation.
Universal Studios Hollywood
Universal Studios Hollywood is a major film studio and theme park destination located in the Los Angeles area.
The details
Paintscaping led the technical execution of the projection mapping project, with support from technical expert Jeff Kleiser. The words 'Fast & Furious' were clearly displayed across the 'w' of the Hollywood sign as part of the visual experience.
Timeline
The initial projection mapping of the Hollywood sign by these parties occurred in June 2022.
The most recent display took place during the third week of September 2026.
Industry Dynamics
This event follows a precedent set by the same team during their 2022 project on the same landmark. It underscores a growing trend where major studios utilize iconic urban geography to amplify the visibility of new theme park attractions in a crowded entertainment market.
Local residents and tourists can experience the new Fast & Furious: Hollywood Drift rollercoaster directly at the Universal Studios Hollywood park. This activation serves as the primary announcement for ride availability and ticket sales.
The takeaway
Using high-profile urban landmarks for marketing creates significant immediate public interest in new entertainment offerings. Residents and visitors should keep an eye on major tourist sites as studios continue to experiment with large-scale outdoor advertising.
Further reading
For more news on local film-related events, visit the Action/Adventure section.
Source note: This article includes information reported by Avinteractive.
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