Redbarn Launches ActiveGuard Functional Treat Line
The family-owned Long Beach company introduces its first functional dog treat line, combining chewing-based dental support with added wellness ingredients.
Updated on Nov. 10, 2026 in Pet Health
Redbarn, a family-owned pet treat company based in Long Beach, California, has launched ActiveGuard, its first functional treat line. ActiveGuard combines its Bully Slices and Collagen Slims treats with functional ingredients aimed at dog wellness.
Why it matters
The launch marks a shift for a company that has made pet treats for 30 years into functional products designed to support specific aspects of dog health. For Long Beach pet owners, it adds a locally headquartered option to the growing category of wellness-oriented dog treats.
ActiveGuard launched with three functional lines, each available in Bully Slices and Collagen Slims formats, and a company that has made treats for 30 years. Independent verification of the functional ingredient claims was not reported.
The players
Redbarn
A family-owned pet treat company based in Long Beach, California, that has made pet treats for 30 years.
The details
ActiveGuard pairs the Bully Slices and Collagen Slims treat formats with functional ingredients, including postbiotics intended to support digestive balance. The Skin & Coat recipe contains flaxseed, zinc and vitamin E, the Immune Support recipe contains zinc, dried yeast and turmeric, and the Gentle Calming recipe will contain L-tryptophan and chamomile.
Timeline
Redbarn launched ActiveGuard on November 10, 2026.
Market Landscape
ActiveGuard extends the broader trend of pet food and treat companies adding functional ingredients such as probiotics, dental-support textures and calming botanicals to established products. Redbarn's move places a long-running treat maker into a category where wellness claims increasingly shape purchasing decisions.
Long Beach dog owners now have a locally headquartered functional treat option, with each ActiveGuard line available in both Bully Slices and Collagen Slims formats. Owners can choose a recipe based on whether they want skin and coat, immune, or calming support, although the source does not state prices or where the products are sold.
The takeaway
Dog owners considering functional treats should compare ingredient lists and check with their veterinarian before adding new products, since the wellness benefits described are manufacturer claims. Chewing-based dental benefits depend on the dog's chewing behavior and are not guaranteed by the product alone.
Further reading
For more on dog wellness, see Pet Health in Long Beach.
Source note: This article includes information reported by Petfood Industry Community.
