Fairmont Breakers Long Beach Names New Sales Director
The historic Long Beach hotel has officially appointed Jasmin Schubert to lead its sales and marketing department.
Updated on Oct. 15, 2026 in Hotels
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The Fairmont Breakers Long Beach has promoted Jasmin Schubert to serve as the hotel's Director of Sales and Marketing. Schubert will oversee the property's commercial strategy and local market positioning following a tenure as its Acting Director.
Why it matters
The appointment aims to solidify the landmark's competitive standing in the Long Beach hospitality sector. By focusing on market relationships, the hotel seeks to deepen its connection with the local community following its centennial year.
The Fairmont Breakers celebrated its centennial anniversary in 2026, a milestone year that also saw the property earn a prestigious MICHELIN Key. Schubert holds a Bachelor of Business Administration in International Hospitality Management.
The players
Jasmin Schubert
She is the newly appointed Director of Sales & Marketing for the Fairmont Breakers Long Beach who previously led commercial efforts as acting director.
Fairmont Breakers Long Beach
This historic Long Beach hotel celebrated its centennial anniversary in 2026 and earned a MICHELIN Key recognition.
Historic Hotels of America
This organization promotes the preservation of historic properties and officially designated a day to honor the Fairmont Breakers.
The details
Schubert previously served as the hotel's Director of Group Sales after joining the team in early 2026. She brings years of industry experience to her new role, having spent seven years with Welcome Group Inc. prior to her current position.
Timeline
Early 2026: Jasmin Schubert joined the hotel as Director of Group Sales.
September 18: The date designated by Historic Hotels of America as National Fairmont Breakers Long Beach Day.
October 15, 2026: The hotel officially announced the appointment of Jasmin Schubert.
Travel Outlook
The leadership change follows the momentum generated by the 2026 Fairmont Breakers centennial anniversary. This move reflects a broader trend of historic properties leveraging milestone celebrations to recalibrate their market strategies in Southern California.
Travelers and event planners in Long Beach can expect a renewed focus on group offerings and local partnership initiatives at the property. These changes may influence how organizations book the historic landmark for future events in Southern California.
The takeaway
The appointment of a permanent sales leader signals a focus on stability for the historic landmark. Guests and event planners should look for increased outreach and community-focused initiatives from the property moving forward.
Further reading
For more on the local hospitality industry, see our Hotels coverage.
Source note: This article includes information reported by Hotel Online.
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