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Inglewood

Inglewood Measures AT, BB Trail in Early Count

Early vote counting shows Measure AT and Measure BB losing narrowly as Inglewood's mayoral race heads toward a March runoff.

Updated on Nov. 4, 2026 in Elections

Bold flat-color editorial illustration of a bare steel billboard frame centered against a pale hazy sky, evoking a municipal fight over billboard advertising.
Early vote counts show Inglewood's Measure AT and Measure BB narrowly losing as the city's mayoral race heads toward a March runoff over the billboard and stadium dispute. AI Illustration. Upload story photo >

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Measure AT was losing 51.9% to 48.1% and Measure BB was losing 51% to 49% in Inglewood vote counting on Tuesday night. The measures grew out of a feud between the city and Hollywood Park over billboards.

Why it matters

The outcome would shape ticket taxes for big events and whether billboard advertising is allowed on sidewalks and medians in Inglewood. Both measures are tied to a larger dispute over the city's 20-year billboard deal and the 2015 SoFi Stadium development agreement.

Early-count tallies show Measure AT at 51.9% to 48.1% and Measure BB at 51% to 49%, margins of 583 and 307 votes respectively. Final certified counts had not been released, and the outcome of both measures remained unsettled.

The players

James T. Butts Jr.

Incumbent mayor of Inglewood, who is projected to face City Council member Gloria D. Gray in a March runoff after leading the early mayoral count with 29.8%.

Gloria D. Gray

Inglewood City Council member who is projected to advance to a March runoff with incumbent mayor James T. Butts Jr., holding 34.6% in the early mayoral count.

SoFi Stadium

Los Angeles-area stadium at the center of the 2015 development agreement and the city's 10% admission tax dispute, and a plaintiff in the suit against the WOW Media billboard deal.

The details

Measure AT would raise ticket taxes for big events in Inglewood and lift a $15-million cap on the 10% admission tax paid by the stadium. Measure BB would bar the city from allowing billboard advertising on sidewalks and medians and qualified with nearly 13,000 signatures. The dispute follows the city's 20-year deal with WOW Media for 60 digital signs carrying 108 screens, which SoFi Stadium, Intuit Dome and the Forum have sued to block.

Timeline

  1. Last year: Billboard fight between Inglewood and Hollywood Park began.

  2. 2015: Development agreement cleared the way for SoFi Stadium.

  3. 2018: A Moreno Valley decision was cited in later voiding the agreement.

  4. Last month: A Los Angeles County Superior Court judge ruled the 2015 development agreement void.

  5. Nov. 3, 2026: Vote counting on Measures AT and BB continued.

Legal Context

The ruling that voided the 2015 SoFi Stadium development agreement relied in part on a 2018 Moreno Valley decision, placing Inglewood's ballot fight within a wider legal challenge to large development deals. The outcome of the measures could influence how Southern California cities structure tax and advertising terms with major venues and developers.

If Measure AT passes, ticket prices for big Inglewood events could rise as the stadium's admission tax cap is lifted. If Measure BB passes, sidewalk and median billboards would be prohibited in the city.

The takeaway

Residents voting in close local measures should check how a tax cap or advertising ban would affect the events and streets they use every day.

What happens next

A runoff election between James T. Butts Jr. and Gloria D. Gray is set for March.

Further reading

Track the latest on the Inglewood vote in our Elections coverage.

Source note: This article includes information reported by Los Angeles Times.

Live Poll

Should cities restrict billboard advertising on public sidewalks and medians in your community?