Inglewood Voters to Decide Ballot Measures on November 3

The city election will determine the future of commercial advertising and venue admission tax policies.

Updated on Oct. 25, 2026 in Advertising

Inglewood Voters to Decide Ballot Measures on November 3

Live Poll

Should your city prioritize increasing tax revenue over restricting commercial advertising in public spaces?

Inglewood voters head to the polls on November 3 to decide on Measures BB and AT, which address local billboard regulations and venue tax policies. These measures emerge as the city faces a projected $31 million budget deficit.

Why it matters

Measure BB proposes prohibiting commercial advertising on the public right-of-way to address local billboard blight, while Measure AT aims to bolster city revenue by modifying admission taxes for local stadiums. The outcomes could significantly reshape the city budget and the regulatory landscape for major entertainment venues.

Proponents estimate Measure AT will generate $50 million in annual tax revenue by removing a $15 million cap on admission taxes. Meanwhile, Measure BB threatens an $8 million annual reduction to the general fund if passed.

The players

WOW Media

This advertising company controls billboards on the public right-of-way and has spent more than $1.3 million on campaign efforts.

Hollywood Park

This organization has been a central player in campaign spending and is currently subject to a city audit regarding taxes.

Kia Forum

This historic venue is impacted by the proposed 2.5% admission tax and has participated in high-level campaign spending.

Intuit Dome

This major entertainment venue is explicitly named in the tax restructuring provisions of Measure AT.

The details

Measure BB targets billboard operations controlled by WOW Media, which operates under a 40-year lease with the city. Measure AT proposes a 2.5% tax on tickets for the Intuit Dome and Kia Forum, alongside existing tax structures for other major venues.

2015 marked the initial agreement between WOW Media and Inglewood.
Last week the City Council passed a motion to audit Hollywood Park.
November 3, 2026, is the date of the Inglewood election regarding Measures BB and AT.
June 2026 was when a candidate filed a complaint with the FPPC regarding a donation.

Market Landscape

These ballot measures are a strategic response to the city of Inglewood's $31 million projected budget deficit. The debate reflects a larger tension between the city's reliance on major entertainment venues for tax revenue and the push for stricter municipal land-use regulations.

Passage of these measures could result in significant changes to local tax structures for events at venues like the Intuit Dome and Kia Forum. Residents will see these policy changes reflected in the city's capacity to fund public services and manage billboard infrastructure.

The takeaway

Voters are tasked with balancing the desire for reduced commercial billboard presence against the need for stable municipal tax income. The results on November 3 will clarify the city's long-term financial strategy and regulatory approach to local development.