Mazda Signed Sponsorship Deal With Los Angeles Chargers
The automaker has partnered with the team for branding and community programs in Inglewood.
Updated on Sept. 27, 2026 in Football
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Mazda has finalized a multi-year sponsorship agreement with the Los Angeles Chargers. The partnership includes prominent branding at home games held at SoFi Stadium in Inglewood.
Why it matters
This collaboration aims to bolster community support while celebrating team history through dedicated exhibits and recognition campaigns for local mentors.
Over 100 former players are scheduled to attend the upcoming homecoming pregame festivities. Mazda branding will be integrated throughout SoFi Stadium to support this partnership.
The players
Los Angeles Chargers
The Los Angeles Chargers are a professional American football team that competes in the National Football League.
Mazda
Mazda is an international automotive manufacturer that has expanded its sports marketing footprint through this new partnership.
Anthony Miller
Anthony Miller is a former professional football player who will be inducted into the Chargers Hall of Fame.
John Carney
John Carney is a former professional football player who will be inducted into the Chargers Hall of Fame.
The details
As part of the agreement, Mazda will serve as the presenting sponsor for the Chargers Legends Homecoming game and the Threads of the Past exhibit. The brand will also host player meet-and-greets at Southern California dealerships to further engage the local fan base.
Timeline
November 8, 2026, marks the Chargers Legends Homecoming game against the Houston Texans.
Season Trajectory
This sponsorship aligns with the annual Chargers Legends Homecoming game, a recurring event that serves as a cornerstone for team heritage celebrations. The partnership integrates Mazda into the broader season narrative as the franchise highlights its history through the Threads of the Past exhibit.
Fans attending the November 8 game against the Houston Texans will experience the new branding and exhibit activations at SoFi Stadium. Additionally, the Be Moved campaign will provide specific recognition for four local educators during the event festivities.
The takeaway
The partnership highlights how professional sports franchises are increasingly blending historical tributes with brand activations to engage the local community. Fans should monitor team announcements for details on player meet-and-greets at regional dealerships throughout the season.
Further reading
For more on the latest team developments and game-day news, visit the Football section.
Source note: This article includes information reported by CarBuzz.
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