Public Storage Releases Horror Mini-Series Don’t Watch
The company created a series of microdramas to promote its facilities and engage viewers on social media platforms.
Updated on Oct. 29, 2026 in Commercial
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Glendale-based Public Storage has launched a horror mini-series titled Don't Watch. The series, filmed at a company facility, aims to dispel consumer fears regarding self-storage units through a social media-focused marketing campaign.
Why it matters
The company produced these microdramas to leverage the growing consumer interest in long-form social media narratives. This strategy seeks to rebrand the image of storage facilities by addressing common tropes about the industry.
Public Storage manages 4,647 facilities across 41 U.S. states and Puerto Rico, and maintains a 35 percent interest in Shurgard Self Storage Ltd. which operates 335 facilities in Europe.
The players
Public Storage
Public Storage is a real estate investment trust based in Glendale, California, that specializes in self-storage facilities.
The Infinite Agency
The Infinite Agency is a Dallas, Texas-based marketing firm that partners with brands to develop creative media campaigns.
The details
Public Storage collaborated with The Infinite Agency to create the numbered video projects. Directors Brandon Walker, Elaine Frost, Eric Orange, and Jesse Blanchard oversaw the production of the microdramas.
Timeline
Public Storage acquired Public Storage Canada in September 2026.
The Don't Watch series runs until Halloween 2026.
Culture Shift
The production of Don't Watch reflects the rise of social media long-form narratives as a marketing tool for traditional industries. The series follows the broader industry trend of brands adopting serialized storytelling to reach younger demographics.
Customers in Glendale and elsewhere may encounter these promotional videos while browsing social media platforms like TikTok and Instagram. The content is designed to alter public perceptions of facility safety and accessibility.
The takeaway
Using horror themes to demystify mundane services represents a unique intersection of pop culture and consumer marketing. Readers can look for similar brand-driven entertainment as companies continue to seek engagement beyond traditional advertising.
Further reading
Learn more about the latest developments in the Commercial sector.
Source note: This article includes information reported by Inside Self-Storage.
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