FreshCo Will Open Third Grocery Store in Fresno
The retailer plans to expand its local footprint by occupying a former Dollar General location.
Updated on Oct. 2, 2026 in Openings & Closings
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FreshCo Food Center intends to open a third grocery store in Fresno by late 2026 or early 2027. The company is repurposing a building that formerly housed a Dollar General at the intersection of Ashlan Avenue and Fresno Street.
Why it matters
The expansion reflects the company's efforts to grow its presence in the Fresno market. By taking over existing retail spaces, the grocer continues to tailor its product assortments to meet the specific needs of local neighborhoods.
FreshCo will reach a total of 3 grocery locations in Fresno following this expansion. The company has operated its store at First Street and Olive Avenue since the current owners purchased the site in 2021.
The players
FreshCo Food Center
This grocery chain operates multiple retail locations in Fresno and focuses on adapting product offerings to local demographics.
Dollar General
This national discount retailer previously operated a store at the site chosen for the new FreshCo location.
The details
FreshCo recently added a new meat department and kitchen facilities to its existing store at First Street and Olive Avenue. The company utilizes a strategy of adjusting its inventory based on the unique demographic profiles of the communities surrounding its locations.
Timeline
The current owners purchased the Olive Avenue store in 2021.
A grand opening event for the Olive Avenue store is planned for late 2026.
The new Ashlan Avenue store is expected to open by the end of 2026 or early 2027.
Market Landscape
This development follows the broader retail trend of repurposing vacant storefronts to accelerate market entry in urban centers. By converting a former Dollar General, the grocer avoids new construction delays while establishing a presence at a high-traffic intersection.
Local shoppers in the Ashlan and Fresno Street area can expect new access to FreshCo's meat department and prepared food options by early 2027. Residents may notice changes in product variety as the company continues to refine its inventory based on local preferences.
The takeaway
The transformation of existing retail footprints allows grocers to quickly respond to neighborhood needs with specialized offerings. Consumers benefit when chains align their departments and kitchens with the specific dietary and shopping demands of their immediate community.
Further reading
For more on new retail developments in the area, visit Fresno Openings & Closings.
Source note: This article includes information reported by The Fresno Bee.
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