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Escondido

Bricks and Minifigs Opens in Escondido

A new store specializing in buying and selling Lego sets has opened at the Promenade shopping center.

Updated on Oct. 28, 2026 in Openings & Closings

Bold vector editorial illustration showing colorful interlocking plastic building blocks, representing a new hobby-focused retail store opening.
Bricks and Minifigs opened its newest retail location in Escondido's Promenade shopping center on August 22, catering to local Lego enthusiasts. AI Illustration. Upload story photo >

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Bricks and Minifigs officially opened a new retail location in Escondido on August 22, 2026. The store is situated at 1210-a Auto Pkwy in the Promenade shopping center.

Why it matters

The shop provides local enthusiasts with a dedicated venue to trade, buy, and sell both new and used Lego products. It joins a larger franchise network that includes over 300 locations across the country.

The franchise network maintains a footprint of over 300 locations nationwide. The new Escondido store operates seven days a week, with hours extending from 10 a.m. to 8 p.m. on Saturdays.

The players

Jared Leach

Jared Leach is the local owner and operator of the new Bricks and Minifigs franchise location in Escondido.

Bricks and Minifigs

Bricks and Minifigs is a specialized retail chain that deals in the buying and selling of new and used Lego products through a network of over 300 stores.

The details

Owner Jared Leach operates the store, which offers a bulk room for customers to mix and match individual pieces. The business facilitates community trade by buying used sets and individual minifigures directly from local customers.

Timeline

  1. August 22, 2026: The store officially celebrated its grand opening.

  2. Monday-Friday 11 a.m.-7 p.m.: Standard weekday operating hours.

  3. Saturday 10 a.m.-8 p.m.: Weekend operating hours for the store.

  4. Sunday 11 a.m.-5 p.m.: Weekend operating hours for the store.

Market Landscape

This opening reflects the ongoing growth of the secondary market for collectible Lego sets, which has turned standard retail spaces into dedicated hubs for hobbyists. The expansion highlights the continued commercial success of the brand as it scales to over 300 locations.

Local residents now have a convenient physical location to sell their used Lego sets or individual bricks for potential resale value. Customers can also visit the shop to browse for specific minifigures or bulk pieces during the store's posted weekly hours.

The takeaway

Retailers specializing in second-hand goods provide a unique outlet for enthusiasts to circulate and refresh their collections. Residents looking to trade should note the shop's operating hours to ensure the store is open when planning a visit.

Further reading

Learn more about new retail developments in the area at the Escondido Openings & Closings section.

More information

For additional details on store services, visit the company website.

Source note: This article includes information reported by Escondido Times-Advocate - The hometown newspaper of Escondido, California.

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Do you believe specialty hobby stores improve your local community's shopping options?