Salvation Brands Launches New Apparel Line Esci
The Costa Mesa-based incubator is introducing an apres-ski brand that bridges technical performance and social style.
Updated on Oct. 15, 2026 in Accessories
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Costa Mesa-based Salvation Brands has officially introduced its newest venture, an apres-ski apparel brand known as Esci. The company operates as an incubator for unique concepts, utilizing its existing back-end operational resources to support the launch of the new brand.
Why it matters
The Schumacher family, owners of Esci, identified a specific gap in the current market for mountain apparel that seamlessly transitions from technical gear to social settings. The brand aims to prioritize product quality and design without being restricted by traditional price point or commercial margin frameworks.
Esci apparel items are priced between $228 and $448. The company is debuting the line using a direct-to-consumer model.
The players
Salvation Brands
This Costa Mesa-based firm operates as an incubator for various niche apparel and lifestyle companies.
Tyson White
He is the chief executive officer of Salvation Brands and founded the company five years ago.
The details
Esci joins a portfolio that includes Ruby Mint, The Brown Buffalo, Bootcap, and SPC/LST. By leveraging shared operational infrastructure, the parent company allows new brands to focus on concept development while managing production and logistics.
Timeline
Salvation Brands was originally founded in 2021.
The Esci brand was introduced on October 15, 2026.
Culture Shift
The brand follows the widespread industry shift toward direct-to-consumer distribution to gain greater control over the customer experience and product positioning. This strategy allows niche labels to bypass traditional retail intermediaries and maintain tighter brand identity.
Consumers can expect to purchase Esci items directly through the new brand's website as it rolls out its initial collection. The move adds another retail player to the Costa Mesa business community's growing portfolio of lifestyle incubators.
The takeaway
Esci signals a growing trend of specialized brands focusing on the intersection of technical utility and lifestyle aesthetics. Shoppers looking for versatile mountain apparel can expect a focus on build quality over mass-market commercial constraints.
Further reading
Learn more about the latest developments in Accessories.
Source note: This article includes information reported by WWD.
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