The Broom Closet Opens New Shop in Chico

The occult-focused retail business has moved to Cohasset Road after four years of operation in Red Bluff.

Updated on Oct. 30, 2026 in Openings & Closings

A close-up view of crystals, sage bundles, and aged paper scrolls resting on a wooden table in warm, natural afternoon light. — The Broom Closet, a retail store specializing in occult goods and spiritual services, has reopened at a new location on Cohasset Road in Chico. AI Illustration. Upload story photo >

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The Broom Closet, a retail shop specializing in occult items and spiritual services, has officially opened its doors in Chico. The move follows the business's four-year tenure in Red Bluff, which concluded after the county converted the previous building into office space.

Why it matters

The relocation allows the business to continue offering spiritual services and community-based classes to a new customer base in Chico. The shop provides specialized access to metaphysical goods and healing practices that were previously unavailable to local residents in the area.

The business has five years of total operational history, including four years spent at its previous site in Red Bluff.

The players

Melisa Flores

She is a co-owner and operator of The Broom Closet.

Monique Charles

She is a co-owner and operator of The Broom Closet.

The details

Owners Melisa Flores and Monique Charles transitioned the business to a new location off Cohasset Road after securing keys during a rapid move. The shop features various spiritual services including tarot and palm readings, ancestral healing, and a walk-in magic bar for creating spell jars.

The business began its operations in 2021.
Operations in Red Bluff concluded in 2025 after four years.
The owners celebrated their first Halloween at the Chico shop in October 2026.

Market Landscape

This move reflects the trend of niche spiritual businesses relocating to more active urban corridors to expand their service offerings. The relocation positions the store to capitalize on a new local market while maintaining the customer loyalty established over its five-year history.

Residents in Chico can now access a range of spiritual services, including tarot readings and classes, at the new Cohasset Road location. Customers should check the store hours to plan their visits for specific services like ancestral healing or spell jar creation.

The takeaway

Small businesses often face significant logistical hurdles when forced to relocate due to building redevelopment. Entrepreneurs who maintain a clear business model can successfully transition to new markets while preserving their existing customer base.