John Carpenter and Sandy King Launch Chocolate Line

The horror icon and his partner introduced a specialty chocolate collection inspired by unique flavor profiles in October 2025.

Updated on Oct. 27, 2026 in Horror

Bold vector editorial illustration of stacked artisan chocolate bars with toffee, ginger, and cocoa, highlighting a creative confectionery product launch. — Filmmaker John Carpenter and his partner Sandy King have launched a small-batch chocolate collection featuring unique flavor combinations, available in Burbank. AI Illustration. Upload story photo >

Live Poll

Do you prefer buying celebrity-branded novelty products over established, traditional snack brands?

In October 2025, legendary filmmaker John Carpenter and partner Sandy King officially launched a new small-batch chocolate line. The bars, manufactured by the historic Asher's Chocolate Co., are now available through comic shops and a dedicated storefront in Burbank.

Why it matters

The project represents a creative pivot for the duo, who sought to fill a gap in the market by offering distinct flavor combinations absent from mainstream confectionery brands. Inspired by a neighborly suggestion, the couple prioritized quality by conducting extensive flavor testing before moving to production.

Each bar weighs 0.5 pounds and underwent 6 distinct rounds of flavor testing before market release. The bars are produced by Asher's Chocolate Co., a manufacturer with operations dating back to 1892.

The players

John Carpenter

He is a renowned filmmaker known for directing influential horror and science fiction movies.

Sandy King

She is a film producer who collaborated with John Carpenter on the research and development of this confectionery project.

Asher's Chocolate Co.

This is a Pennsylvania-based confectioner that has been manufacturing chocolates since 1892.

Darick Robertson

He is a comic book artist and illustrator who designed the label for the Boo Bar.

Horror Boodega

This is a specialty retail shop located in Burbank that carries the chocolate line.

The details

The product lineup features the Boo Bar, which combines milk chocolate with potato chips and Pop Rocks, alongside the Dark & Stormy, blending dark chocolate with toffee and candied ginger. The Boo Bar also features label illustrations by artist Darick Robertson.

2024: The concept for the chocolate line was first conceived.
July 2025: Sandy King toured the Asher's Chocolate Co. factory to finalize production plans.
October 2025: The chocolate collection officially launched at New York Comic Con.

Industry Dynamics

This project follows a documented trend of creative professionals launching small-batch artisanal food products outside of their primary entertainment careers. It reflects a shift toward boutique, creator-led brands that compete against long-standing commercial confectioners.

Fans can currently purchase these chocolate bars at select comic shops and the Horror Boodega in Burbank. Future expansion plans may soon bring the bars to additional independent moviehouses and retail outlets.

The takeaway

This venture illustrates how personal creative interests can effectively transition into niche commercial products through careful quality testing. For those looking to support local or independent food brands, searching for small-batch labels at specialty retail shops is a reliable method to find unique goods.