Cast & Crew Names Suraj Arora as Senior VP
Suraj Arora will lead the new Client Experience Organization at the Burbank-based entertainment production services firm.
Updated on Oct. 26, 2026 in People
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Cast & Crew has appointed Suraj Arora as Senior Vice President of Client Experience to oversee the newly established Client Experience Organization. This new unit is designed to centralize service functions for the company, which supports entertainment industry payroll and production.
Why it matters
The company created this organization to provide dedicated human support as the use of specialized software continues to rise within film and television production environments. This strategic change aims to better integrate client onboarding, product support, and education under a unified management team.
Founded in 1976, Cast & Crew has provided payroll and production services to the entertainment sector for 50 years. Suraj Arora joins the team following more than a decade of leadership experience in client experience organizations.
The players
Suraj Arora
He is the new Senior Vice President of Client Experience who previously held leadership roles at Amplify-Now, Snappy, Wrike, and Medallia.
Tanya Alfonso
She serves as the Chief Revenue Officer at Cast & Crew and will be the direct supervisor for Suraj Arora.
Cast & Crew
Based in Burbank, this firm provides payroll, production services, and software solutions to the entertainment industry across the United States, Canada, Germany, and the United Kingdom.
The details
The new Client Experience Organization manages the full lifecycle of client relationships, including custom reporting, training, and self-service resources. Arora will report directly to Chief Revenue Officer Tanya Alfonso as he oversees these core service functions for the Burbank-based firm.
Timeline
October 26, 2026: Suraj Arora was named Senior Vice President of Client Experience.
1976: Cast & Crew was founded as an entertainment payroll provider.
Market Landscape
This appointment highlights the growing need for specialized customer success roles in the media technology sector, mirroring the broader industrial shift from manual paper-based payroll to digital production management software. The move reflects a competitive push to provide personalized service as tech platforms become the standard for modern production workflows.
Clients of the firm can expect streamlined onboarding and improved access to training resources through the new, centralized support structure. This change aims to simplify how production companies navigate the company's existing payroll and reporting services.
The takeaway
Companies integrating advanced software into creative workflows must balance automation with personalized human support to maintain client satisfaction. This appointment underscores the importance of dedicated management in ensuring complex production tools remain accessible and effective for users.
Further reading
For more updates on leadership changes in the region, visit People.
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