Joe Mixon Launched Athletic Apparel Brand OneSock
The former NFL running back has debuted his new footwear company based in Burbank.
Updated on Oct. 3, 2026 in Football
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Joe Mixon has entered the apparel industry with the launch of his brand, OneSock. The company, which is based in Burbank, offers athletic socks for $14.99 per pair.
Why it matters
The brand aims to resolve recurring issues with athletic socks that slip or wear out quickly. The products were developed through a collaborative effort involving professional athletes and podiatrists.
OneSock retails at $14.99 per pair and comes in ankle or mid-length designs. The brand aims to support the complex anatomy of the human foot, which consists of 26 bones.
The players
Joe Mixon
He is the founder of OneSock and a professional athlete who was selected 48th overall in the NFL Draft.
Houston Texans
This NFL organization released the running back in the spring of 2026.
The details
Joe Mixon promoted the launch of his brand through video advertisements on social media. The company was founded to address common frustrations with existing athletic socks.
Timeline
Mixon played six games during the 2020 season due to foot issues.
The NFL player last appeared in a game in 2024.
He missed the entirety of the 2025 football season.
Joe Mixon celebrated his 30th birthday in July 2026.
A promotional video for OneSock was posted on October 3, 2026.
Season Trajectory
This story follows a pattern set by the historical trend of former NFL players transitioning into consumer apparel branding. It marks a shift for the athlete, who was released by the Houston Texans in spring 2026, as he pivots to a new business focus in Burbank.
Consumers can purchase the brand's ankle or mid-length socks through official channels for $14.99 per pair. The product launch offers a new option for athletes seeking gear designed specifically to prevent slipping.
The takeaway
Joe Mixon's transition from the football field to entrepreneurship reflects a growing trend of athletes addressing niche performance needs in apparel. Consumers looking for specialized gear may find the collaboration with podiatrists a significant factor in product utility.
Further reading
Learn more about the latest developments in Football.
Source note: This article includes information reported by Heavy.
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