Mykita Opens New Retail Store in Beverly Hills
The luxury eyewear brand has debuted a 2,370-square-foot location featuring integrated optical services on Brighton Way.
Updated on Oct. 29, 2026 in Retail
Live Poll
Do you prefer luxury retail stores that offer personalized professional services alongside their primary products?
Mykita has expanded its U.S. presence by opening a new retail store at 9612 Brighton Way in Beverly Hills. This facility replaces the brand's former downtown Los Angeles location and offers comprehensive optical services.
Why it matters
The company is launching this new retail concept to cultivate deeper customer relationships and gather data to inform future product development. The United States remains the brand's largest global market.
The new storefront spans 2,370 square feet of retail space. This is one of 13 total stores operated by the company across North America, Europe, and Asia.
The players
Mykita
This Berlin-based luxury eyewear brand operates a global network of stores and maintains a primary market presence in the United States.
The details
The Beverly Hills location provides retinal imaging, eye-pressure testing, and lens consultations performed by licensed remote optometrists and an in-house team. The interior design features aluminum displays, natural oak furnishings, and curved architectural elements.
Timeline
2003: Mykita was founded in Berlin.
2008: Mykita opened its first store in Berlin.
2013: Mykita entered the American market in SoHo.
2016: The downtown Los Angeles store opened.
2027: Mykita plans to expand the retail concept globally.
Market Landscape
The opening marks an evolution of the retail footprint the brand first established with its 2013 American market entry. This strategic pivot shifts focus toward integrated health services to compete with other luxury optical retailers.
Local residents can now access retinal imaging and eye-pressure testing services directly within the new retail storefront. Shoppers should note that these personalized optical services are supported by both in-house staff and licensed remote optometrists.
The takeaway
The move signals a growing trend where luxury retailers prioritize integrated wellness services to deepen engagement with their clientele. Customers looking for specialized eye exams may benefit from the convenience of these hybrid retail and medical spaces.
What happens next
Mykita plans to introduce its new retail concept to major international cities in 2027, alongside further development of its presence in China and expansion of global wholesale partnerships.
Further reading
For more on the changing storefront landscape, visit the Retail section.
Live Poll
Do you prefer luxury retail stores that offer personalized professional services alongside their primary products?
