Neiman Marcus Unveils 2026 Fantasy Gifts in Beverly Hills
The retailer celebrated its century-old Holiday Book with seven luxury experience gifts.
Updated on Oct. 21, 2026 in Magic
Neiman Marcus debuted its 2026 Fantasy Gifts collection during a launch party at its flagship store on Wilshire Boulevard in Beverly Hills. The event also honored the 100th anniversary of the company's iconic Holiday Book.
Why it matters
The annual collection serves as a signature element of the brand's holiday strategy while supporting charitable initiatives through the Heart of Neiman Marcus Foundation. This year marks a significant milestone for the legacy catalog that has defined the retailer's seasonal marketing for a century.
The collection features seven curated experiences, including a six-day Italian tour, marking the 67th year of the Fantasy Gifts program. These offerings follow a century-long tradition of the Neiman Marcus Holiday Book.
The players
Neiman Marcus
This American luxury department store chain is known for its high-end retail presence and annual holiday gift curation.
The Womack Sisters
They are a musical group that provided live entertainment for the collection launch event.
Heart of Neiman Marcus Foundation
This is the charitable organization that receives proceeds from the annual Fantasy Gifts program.
The details
Guests at the Beverly Hills store enjoyed a Champagne tower, Italian antipasti, and a performance by the Womack Sisters. The diverse collection includes a Star Wars experience, a Dolce & Gabbana foosball table, a fragrance experience in France, and an Arc Sport wake boat.
Timeline
October 20, 2026: Neiman Marcus hosted the official 2026 Fantasy Gifts launch party.
Industry Dynamics
The launch event extends the tradition of the Neiman Marcus Holiday Book while modernizing the retailer's luxury offerings for the 2026 holiday season. This positions the brand to maintain its historical prestige within the competitive high-end retail market.
Shoppers can engage with the new collection directly through the retailer's holiday catalog and in-store displays. Purchases made from these curated gift experiences contribute to the charitable initiatives of the Heart of Neiman Marcus Foundation.
The takeaway
The event demonstrates how legacy retailers leverage long-standing traditions to drive seasonal interest and charitable engagement. Customers can look for these luxury experiences in upcoming holiday marketing materials to support the brand's philanthropic efforts.
Further reading
Discover more about unique seasonal events in our Magic section.
Source note: This article includes information reported by WWD.
