Berkeley Voters to Decide on Soda Tax Hike in 2026

The proposed Ballot Measure AA would double the city's current tax on sweetened beverages to two cents per ounce.

Updated on Oct. 20, 2026 in Healthy Food

Berkeley Voters to Decide on Soda Tax Hike in 2026

Live Poll

Should your city increase taxes on sweetened beverages to fund local public health programs?

In November 2026, Berkeley voters will cast their ballots on Measure AA, which seeks to raise the city's existing soda tax from $0.01 to $0.02 per ounce. Proponents aim to use the additional revenue to fund community gardening and nutrition education in local public schools.

Why it matters

The measure is designed to address significant health gaps among children, as statistics indicate that 61% of third graders in Berkeley have experienced tooth decay. By increasing the cost of sugary drinks, the city hopes to further reduce consumption rates, which previously dropped by 10% to 20% following the 2014 tax implementation.

The American Heart Association has contributed over $304,000 to support the measure. Current data shows that 61% of third graders in the city suffer from tooth decay.

The players

American Heart Association

This national nonprofit organization focuses on cardiovascular health and funds research and advocacy efforts to reduce heart disease.

Coca-Cola

This global beverage corporation produces and markets a wide variety of non-alcoholic sweetened drinks.

Pepsi

This multinational food and beverage company is a major producer of carbonated soft drinks.

The details

Measure AA includes provisions aimed at limiting advertising for major companies like Coca-Cola and Pepsi while actively promoting the consumption of fresh food and clean water. Supporters hope these steps will mitigate adverse health conditions, though the soda industry may file a lawsuit against the city if the measure passes.

2014: Berkeley implemented the initial $0.01 per ounce soda tax.
2024: A judge upheld Santa Cruz's soda tax against a lawsuit.
November 2026: Voters will decide on Berkeley Ballot Measure AA.

Culture Shift

This proposal builds upon the momentum established by the 2014 Berkeley soda tax by seeking to double the existing levy. It reflects a broader societal shift toward using municipal fiscal policy to combat public health issues related to sugar intake.

If the measure passes, residents will see the price of sweetened beverages increase by an additional cent per ounce at local retailers. This change may also alter availability in school vending machines as the city shifts focus toward nutrition and fresh food initiatives.

The takeaway

The measure highlights how local governments continue to leverage taxation to influence dietary habits and improve public health outcomes for students. Residents looking to lower their personal expenses should monitor the potential price adjustments at retail locations if the tax increase is approved.