Bakersfield Installed New LED Pylon at Arena
The city added a digital display at Dignity Health Arena to boost advertising and improve the visitor experience.
Updated on Oct. 8, 2026 in People
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The City of Bakersfield has completed the installation of a 36-foot-tall LED pylon at the 10,000-seat Dignity Health Arena. This new infrastructure features dual screens designed to enhance the venue's exterior while generating revenue through digital advertising.
Why it matters
The project represents a strategic effort to modernize the city-owned arena's presence and create a new stream of municipal income. By integrating digital out-of-home advertising, the city aims to maximize the value of the highly trafficked venue site.
The pylon stands 36 feet and 6 inches tall and includes two 18-foot by 10.5-foot screens with a 552 by 320 pixel resolution. These displays are mounted at a 30-degree angle to maximize visibility for the arena, which holds 10,000 seats.
The players
Bakersfield City Council
This is the legislative body responsible for governing the city of Bakersfield and managing municipal property and budgets.
Dignity Health Arena
This 10,000-seat venue is a primary events center owned by the city of Bakersfield.
ASM Global
This is a prominent international venue management company that oversees operations for facilities like the Dignity Health Arena.
SNA Displays
This company specializes in the manufacturing and installation of large-format LED video display systems.
Anthony James Partners
This is an industry consulting firm that provides design, procurement, and construction administration for sports and entertainment venues.
The details
The city-owned arena, managed by ASM Global, partnered with SNA Displays to execute the construction, with design and procurement services provided by Anthony James Partners. Sign Factory handled the demolition and installation phases for the structure located in Bakersfield.
Timeline
In May 2025, the city partnered with SNA Displays for the project.
The Bakersfield City Council approved the pylon project in October 2025.
The upgraded LED pylon was completed on October 8, 2026.
Market Landscape
The installation aligns with the broader industry trend of municipal entities converting physical venue space into high-value digital advertising assets. This move positions the city to capture ad revenue similar to private operators in a competitive landscape for regional event promotion.
Residents and visitors to the arena area will notice the new digital signage, which is designed to increase visibility for events at the facility. For the average citizen, the project aims to offset public facility maintenance costs through new commercial advertising revenue.
The takeaway
Cities are increasingly leveraging public infrastructure to create modern, self-sustaining revenue streams through digital display technology. Residents should expect more public facilities to adopt these commercial enhancements as municipalities seek to reduce reliance on taxpayer funding.
Further reading
For more information on local municipal leadership and development, visit the Bakersfield People section.
Source note: This article includes information reported by Digital Signage Today.
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