Disney Imagineering Labs App Debuts at Disneyland
The early-access app for Magic Key holders introduces Secrets of the Spire and the AI-powered Disneyland Enchanted Guide.
Updated on Nov. 11, 2026 in Theme Parks
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Walt Disney Imagineering has introduced the Disney Imagineering Labs app at Disneyland, an early-access, app-based play experience exclusive to Magic Key holders. Its first interactive experience, Secrets of the Spire, is a heads-up augmented reality adventure set in Star Wars: Galaxy's Edge.
Why it matters
The app lets the most engaged Disney fans help Imagineers shape the next generation of park experiences, with some experiments potentially entertainment-focused and others utility-focused. Because not all experiments are available to every guest in every location, access will vary across Anaheim visitors.
The app is exclusive to Magic Key holders and is an early-access experience, with some elements still in early development. Not every experiment will be available to every guest in every location, and no specific rollout schedule was provided.
The players
Walt Disney Imagineering
The creative development arm of The Walt Disney Company responsible for designing and building theme park attractions, resorts, and experiences worldwide.
Disneyland Resort
The Anaheim, California resort complex that includes Disneyland Park and Disney California Adventure, and the Disney destination where the app experiences are offered.
The details
Secrets of the Spire turns guest devices into quadnoculars to track down a series of secret broadcasts spread throughout Star Wars: Galaxy's Edge at Disneyland. The Disneyland Enchanted Guide, an AI-powered assistant powered by a combination of AI models, offers a park map, attraction wait times, and a Mickey button for asking questions.
Timeline
Article on the Disney Imagineering Labs app launch published November 11, 2026.
Travel Outlook
The launch builds on Star Wars: Galaxy's Edge at Disneyland, where Secrets of the Spire layers a heads-up augmented reality game onto the themed land. It signals a move toward app-based park experiences that extend beyond the physical attractions visitors already travel to see.
Because the app is limited to Magic Key holders and not every experiment is available in every location, visitors should confirm access before planning around it. The early-access status means features may change as development continues.
The takeaway
The Disney Imagineering Labs app shows how park visitors can help shape future attractions by participating in early experiments. Magic Key holders are the first to test features that may later reach the wider guest base.
Further reading
For more on the destinations behind this launch, explore Theme Parks coverage in Anaheim.
Source note: This article includes information reported by Blooloop.
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