Passport Resorts Appointed New Leisure Sales Director
The luxury hospitality firm has hired industry veteran Daniel Strawn to lead sales strategy for its California properties.
Updated on Sept. 26, 2026 in Hotels
Passport Resorts announced that Daniel Strawn has been named the new Director of Leisure Sales. Strawn will oversee sales strategies for both Cavallo Point in Sausalito and the Post Ranch Inn in Big Sur.
Why it matters
The appointment aims to bolster the company's luxury reach by aligning the sales, revenue, and operations teams across two iconic California destinations. Strawn is tasked with deepening connections with luxury travel advisors in key feeder markets.
Strawn will oversee two distinct California properties while leveraging his background from over eight years at Marriott International and tenure at Montage Healdsburg. He is transitioning into this role after previously working as Director of Business Development for Hyatt's Alila Resorts.
The players
Daniel Strawn
He is the newly appointed Director of Leisure Sales at Passport Resorts with a background in luxury hotel operations and business development.
Passport Resorts
This hospitality management group operates high-end properties including the Cavallo Point lodge and the Post Ranch Inn.
The details
Strawn will focus on cross-selling activities between the Sausalito and Big Sur locations while working in concert with internal operations teams. His strategy involves representing the brand at industry trade shows and cultivating new partnerships with luxury travel professionals.
Timeline
Passport Resorts announced the appointment on September 25, 2026.
Travel Outlook
This appointment reflects a broader industry shift toward integrating sales operations across regional luxury assets to capitalize on high-end tourism demand. By centralizing management for properties in Sausalito and Big Sur, the firm is positioning itself to better navigate competitive pressures in the California market.
Luxury travelers planning stays at these iconic California destinations can expect more streamlined booking and service packages as the firm integrates its sales strategies. Prospective guests should look for new cross-property promotional offers as the company deepens its presence in high-end travel markets.
The takeaway
Centralizing sales leadership is a critical strategy for luxury brands looking to maintain exclusivity while growing their footprint in competitive regional markets. Travelers benefit when management groups align their offerings, often resulting in more cohesive and curated vacation experiences.
Further reading
For more on the state's premium hospitality market, visit the California Hotels section.
Source note: This article includes information reported by Hospitality & Catering News.
