Amberly's Place Unveiled Refreshed Organizational Logo

The Yuma non-profit introduced a new visual identity after winning a local branding contest.

Updated on Oct. 12, 2026 in Philanthropy

Amberly's Place has officially unveiled a new logo to mark its 27 years of community service in Yuma. The redesign follows the organization's selection as the 2026 winner of the New Year, New Yuma contest.

Why it matters

The updated branding honors the organization's long-standing history while reflecting its growth in providing essential support services. The refresh serves to better represent the group's mission as it continues its work in the community.

The organization has completed 27 years of service in Yuma. The refreshed logo was selected after the group won the 2026 New Year, New Yuma contest.

The players

Amberly's Place

This is a Yuma-based organization that provides services related to domestic violence, sexual assault, and child abuse support.

The details

The new logo features a color palette incorporating purple, teal, and blue to symbolize awareness for domestic violence, sexual assault, and child abuse. The design retains the imagery of adult and child hands, which has remained a central element of the organization's branding.

December 2025: Amberly's Place submitted its entry to the New Year, New Yuma contest.
2026: The organization was officially named the recipient of the contest award.
October 12, 2026: The new logo was unveiled to the public.

Market Landscape

This visual rebrand follows the New Year, New Yuma branding contest initiatives that aim to help local organizations modernize their identity. The shift positions Amberly's Place to better engage with the community by aligning its appearance with its long-term service trajectory.

The visual update does not change the services provided by the organization to local residents. Clients and donors will see the new logo reflected in official outreach materials moving forward.

The takeaway

The logo update emphasizes the importance of visual communication in maintaining public awareness for critical social issues. Other organizations can use this as a model for how to honor their institutional history while refreshing their public-facing identity.