Barrett-Jackson Opens 2027 Cup Competition Entries
The prestigious custom car competition will award $20,000 to the grand prize winner in Scottsdale this January.
Updated on Oct. 15, 2026 in Car Culture
Live Poll
Do you plan to attend custom car shows or auction events in your local area?
Barrett-Jackson has officially opened the application process for the 2027 Barrett-Jackson Cup. The event will take place during the nine-day Scottsdale Auction at WestWorld of Scottsdale.
Why it matters
The competition recognizes the high level of artistry and innovation within the custom car and truck building community. It provides a platform for builders to showcase their craftsmanship before a global audience of automotive enthusiasts.
The competition selects 50 entries to compete for a $20,000 grand prize. Builders are required to submit two high-quality photos or digital renderings as part of their application.
The players
Bobby Alloway
He is a renowned custom car builder and metal shaper who will serve as a judge for the competition.
Chip Foose
He is an iconic automotive designer and television personality who will help select the winning vehicle.
The details
Builders can apply for the competition by emailing their submissions to the organizers to gain access to the official entry forms. The event culminates in a winner announcement live on the auction block at the WestWorld of Scottsdale venue.
Timeline
November 30, 2026: Application deadline for the competition.
December 15, 2026: Announcement of selected participants.
January 23, 2027: Start of Scottsdale Auction.
January 30, 2027: Winner announced live on auction block.
January 31, 2027: Conclusion of Scottsdale Auction.
Roadmap
The Barrett-Jackson Cup represents a shift in the car industry toward celebrating bespoke craftsmanship and extreme vehicle customization. This move reinforces the brand's position as a premier destination for top-tier custom builds, distinguishing it from traditional vehicle auctions.
Custom car builders interested in the competition should prepare their two required photos or renderings before the November deadline. Those attending the Scottsdale Auction can expect to see these selected entries showcased at WestWorld throughout the nine-day event.
The takeaway
The Barrett-Jackson Cup serves as a vital showcase for the most innovative minds in the custom automotive world. Aspiring participants should focus on high-quality visual documentation to ensure their build receives proper consideration from the judges.
What happens next
The application deadline is November 30, 2026, followed by the selection announcement on December 15, 2026. The live winner announcement is scheduled for January 30, 2027, during the nine-day Scottsdale Auction.
Further reading
For more information on the latest automotive trends, visit our Car Culture section.
More information
To review entry requirements or submit an application, visit the Barrett-Jackson Cup competition information.
Source note: This article includes information reported by THE SHOP.
Live Poll
Do you plan to attend custom car shows or auction events in your local area?
