Barrett-Jackson Will Expand Scottsdale Auction to Nine Days
The 2027 event at WestWorld will now span two weekends to accommodate over 2,000 collectible vehicles.
Updated on Oct. 1, 2026 in Car Culture
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Barrett-Jackson will host its expanded nine-day Scottsdale Auction starting on January 23, 2027. The event will run through January 31 at WestWorld of Scottsdale, featuring a record volume of vehicle consignments.
Why it matters
The extension addresses rising global demand for collectible vehicles and automobillia by adding a second weekend of live bidding to the schedule. This shift allows organizers to showcase a broader range of inventory to collectors and enthusiasts.
The 2027 event is scheduled for a nine-day duration. Organizers plan to feature a docket of more than 2,000 collectible vehicles.
The players
Barrett-Jackson
Barrett-Jackson is an auction company that specializes in the sale of collectible and classic automobiles.
WestWorld of Scottsdale
WestWorld of Scottsdale is a premier equestrian and event facility located in Scottsdale, Arizona.
The details
By utilizing the WestWorld of Scottsdale facilities for two consecutive weekends, organizers are increasing their capacity for both attendees and consignments. The expansion follows a strategic effort to streamline the logistics of hosting a high-volume auction.
Timeline
January 21, 2027: Rock The Block concert
January 22, 2027: Opening Night Gala
January 23, 2027: Start of vehicle auction block
January 31, 2027: Final day of auction
Roadmap
The expansion reflects a larger shift in the car culture industry toward extended, multi-day exhibition formats to capture broader enthusiast interest. This move helps Barrett-Jackson maintain its competitive position as a leading global platform for rare automotive sales.
Attendees and collectors should prepare for a longer event schedule that includes more opportunities for bidding over the two-weekend span. The increased capacity is also expected to drive higher levels of local tourism and hospitality demand in the Scottsdale and Phoenix areas.
The takeaway
Collectors should plan for an extended stay in Scottsdale to take full advantage of the nine-day program. The move highlights the robust nature of the classic car market, signaling long-term interest in the acquisition and trade of rare vehicles.
Further reading
For more information on upcoming collector events, see our Car Culture section.
Source note: This article includes information reported by THE SHOP.
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