Purecare Names Keith Mackey Chief Revenue Officer
The wellness bedding brand created the new executive role and filled it with a veteran of nearly 40 years in furniture and bedding.
Updated on Nov. 3, 2026 in People
Purecare has named Keith Mackey chief revenue officer, a newly created position. Mackey will oversee the company's revenue growth strategies across domestic and international markets.
Why it matters
The appointment reflects Purecare's stated need for a seasoned executive focused on driving revenue, according to CEO Sean Bergman. Mackey's background spans senior sales and retail roles across several bedding and furniture companies.
Mackey brings nearly 40 years of experience in furniture and bedding, and he and CEO Sean Bergman last worked together nearly 20 years ago. The announcement did not disclose revenue targets or financial results tied to the appointment.
The players
Purecare
Purecare is a wellness-focused bedding brand that named Mackey to its newly created chief revenue officer role.
Keith Mackey
Keith Mackey is a bedding and furniture industry executive with nearly 40 years of experience, including leadership roles at Verlo Mattress and Serta Simmons Bedding.
Sean Bergman
Sean Bergman is the chief executive of Purecare, who said the company needs a seasoned executive focused on revenue and who previously worked with Mackey nearly 20 years ago.
The details
Mackey will lead the sales organization, account development and customer service initiatives, and will provide strategic input on product development to align offerings with retailer needs. He was most recently chief sales officer at Mattress By Appointment and previously held roles at Protect-A-Bed, Serta Simmons Bedding and Verlo Mattress.
Timeline
November 2, 2026: Purecare announces Mackey's appointment as chief revenue officer.
Market Landscape
Purecare's hire of a veteran from Serta Simmons, Verlo and Mattress By Appointment places a wellness-focused brand into a competitive bedding sector where experienced sales leaders move between established players. The move signals that the company is investing in senior revenue leadership as it competes for retailer shelf space and domestic and international growth.
Shoppers buying Purecare bedding may see changes in product offerings or retailer availability as the company pushes revenue growth. The extraction does not specify any immediate changes to pricing or product lines.
The takeaway
Experienced sales leadership can be a signal of a brand's next growth phase, and watching how a new revenue chief shapes retailer relationships can clarify where a company is headed.
Further reading
For more on executive moves in the business world, explore People coverage on Wisevoter.
Source note: This article includes information reported by Textile World.
