Brew-Ja's Brings Unique Cafe Style to South Phoenix
Located on South Central Avenue, this coffee shop offers a creative menu and a basement gift shop.
Updated on Oct. 29, 2026 in Coffee
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Opening its doors in October 2025, Brew-Ja's serves a variety of coffee, matcha, and food options in south Phoenix. The business features a distinctive purple and black aesthetic, including a skeleton barista animatronic.
Why it matters
The shop was founded by Ana Sevillano and Leonel Roque after they had a poor service experience at another cafe. It provides a community space that combines a cafe atmosphere with a boutique shopping experience.
Prices at the shop range from $3 to $8 for coffee and matcha, while wellness drinks cost between $7.99 and $12. Food items including sandwiches and pancakes are priced between $4 and $12, with pastry case items starting at $2.99.
The players
Ana Sevillano
She is a co-owner of the coffee shop who also produces the jewelry, incense, and candles sold in the basement gift shop.
Leonel Roque
He is a co-owner of the coffee shop who helped establish the business following a disappointing experience at a previous cafe.
The details
Situated at 7246 S. Central Ave., the shop is decorated with tapestries and paintings to match its signature purple and black theme. The owners expanded the business in September 2026 by opening a basement gift shop that sells jewelry, candles, and incense.
Timeline
The shop officially opened for business in October 2025.
A gift shop was added to the basement level in September 2026.
The business celebrated its one-year anniversary in October 2026.
Culture Shift
This venture highlights the growing trend of experiential retail within independent coffee shops. By integrating a gift boutique into a cafe space, the business mirrors a broader shift where small retailers use unique themes and multi-use storefronts to build brand loyalty.
Residents can visit the shop seven days a week to purchase food or wellness drinks. Customers interested in shopping for jewelry or home fragrances can browse the basement boutique during normal business hours.
The takeaway
Small business owners can differentiate themselves by creating themed environments that extend beyond traditional service models. Visitors looking for a unique atmosphere can find a blend of cafe staples and boutique shopping in one location.
Further reading
Discover more about the local industry at Phoenix Coffee.
More information
View the current menu or learn about the shop at the Brew-Ja's coffee shop website.
Source note: This article includes information reported by AZ Central.
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