Atari Hotels Breaks Ground on Phoenix Property
Construction is now underway in the Roosevelt Row district for a new gaming-themed hotel development.
Updated on Oct. 29, 2026 in Casino
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Atari Hotels has officially commenced construction on a new venue located in the Roosevelt Row district of Phoenix. The project represents a partnership between Atari and Intersection Development.
Why it matters
The development aims to capitalize on the growing demand for venues that blend gaming, sports, entertainment, and pop culture. Developers are creating an immersive environment for fans of interactive media.
The planned esports and concert venue is designed to accommodate over 2,000 attendees. Construction is currently in Phase One, which focuses on demolition and foundation work.
The players
Atari
Atari is a historic video game company transitioning into the hospitality and location-based entertainment sector.
Intersection Development
Intersection Development is the partner firm leading the construction and development of the new hotel property.
FaZe Adapt
FaZe Adapt is a prominent gaming personality and content creator who is an investor in the project.
Henry Cejudo
Henry Cejudo is a former professional athlete and mixed martial artist who has joined the venture as an investor.
räkkhaus
räkkhaus is the architecture studio responsible for the design of the hotel complex.
The details
Designed by the architecture studio räkkhaus, the hotel will integrate creator studios alongside its major entertainment venue. The project is backed by investors including FaZe Adapt and Henry Cejudo.
Timeline
The Atari Hotels project was first announced in January 2020.
Initial concept art for the hotel was released in October 2020.
Groundbreaking for the Phoenix site commenced in October 2026.
Construction is expected to be complete between late 2028 and early 2029.
Industry Dynamics
This project follows the pattern of established developers aiming to monetize gaming culture through dedicated physical real estate. It reflects the ongoing trend of esports-integrated hospitality venues seeking to capture the attention of digital-native audiences.
The venue will eventually provide fans with direct access to creator studios and live event spaces once construction concludes. Future visitors can expect an integrated experience that combines traditional hotel lodging with professional esports and concert facilities.
The takeaway
The project serves as a major signal that gaming-centric experiences are moving from digital screens into permanent urban destinations. Residents of the area can expect significant construction activity on the site throughout the next several years.
Further reading
Learn more about the latest gaming and entertainment venue developments at the Casino section.
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