Carvana Renews Phoenix Rising FC Sponsorship

The auto retailer extends its partnership with the club through the 2026-2027 season.

Updated on Oct. 21, 2026 in Motorsports

Expressive editorial sports illustration of a Phoenix Rising soccer player in motion, rendered in bold red, black, and white team colors.
Phoenix Rising FC has extended its sponsorship agreement with Carvana, ensuring the retailer remains the club's primary kit sponsor through 2027. AI Illustration. Upload story photo >

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Carvana has officially renewed its front-of-kit sponsorship deal with Phoenix Rising FC in a new multi-year agreement. The partnership, which began in 2018, will reach its 10th season during the 2026-2027 campaign.

Why it matters

This long-term renewal serves as a key pillar in the club's initiative to expand soccer participation and fan engagement throughout Arizona. The agreement also provides for significant infrastructure improvements at the team's home venue.

The partnership marks the 10th season of collaboration, building on the club's momentum from winning the 2023 USL Championship. Carvana also acts as the Official Auto Retail Partner of Phoenix Rising FC Youth.

The players

Carvana

This e-commerce platform for buying and selling used cars has served over 4 million customers since its founding in 2013.

Phoenix Rising FC

This professional soccer club competes in the USL Championship and previously set a record with a 20-game win streak.

The details

As part of the renewed deal, the Carvana Corner VIP Suite at Phoenix Rising Stadium will undergo a comprehensive renovation and expansion. The revamped space will house the Carvana Champions of the Match program to celebrate local supporters.

Timeline

  1. 2018: Partnership between Carvana and Phoenix Rising FC began.

  2. 2023: Phoenix Rising FC captured the USL Championship title.

  3. October 21, 2026: Carvana announced the multi-year partnership renewal.

Season Trajectory

This renewal solidifies the commercial foundation for Phoenix Rising FC as it aims to capitalize on the visibility gained from its 2023 USL Championship title. The investment ensures the club remains competitive in infrastructure upgrades while looking toward the 2026-2027 season.

Fans will see significant physical changes to the match-day experience with the planned renovation and expansion of the Carvana Corner VIP Suite. These upgrades will specifically support the implementation of the new Carvana Champions of the Match program.

The takeaway

Long-term corporate partnerships like this are essential for funding local sports infrastructure and expanding professional club reach. Residents and fans should look for future announcements regarding the VIP suite renovation timeline as the next season approaches.

What happens next

Details regarding the schedule for the 2026-2027 season are expected to be released in the coming months.

Further reading

Learn more about the latest developments on the Phoenix Motorsports section.

More information

For more information on upcoming stadium projects, visit the Phoenix Rising FC official website.

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Do you believe long-term corporate sponsorships of local sports teams provide genuine value to your community?