Zelus Media Rebrands KMVA to Hot 103.9

The station is migrating listeners to 103.9 KZON Gilbert as part of an ownership transition.

Updated on Oct. 20, 2026 in Philanthropy

Isometric editorial illustration of a radio transmission tower in a desert landscape, representing a broadcast frequency transition. — Zelus Media has rebranded KMVA to Hot 103.9, shifting listeners to the new frequency ahead of a $1.5 million station sale. AI Illustration. Upload story photo >

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Would you switch your car radio presets if your favorite station rebranded to a new frequency?

Zelus Media has officially rebranded KMVA to Hot 103.9, prompting listeners to switch their presets from 97.5 to the new 103.9 frequency. The transition is supported by a $10,000 giveaway as the station prepares for its upcoming sale.

Why it matters

The rebrand and simulcast shift occur as Good News Broadcasting Network prepares to finalize its $1.5 million purchase of KMVA. This operational change aims to maintain audience continuity ahead of the ownership transition in the Phoenix radio market.

The KMVA and KZON combined stations held a 2.9 share in the September 2026 Nielsen Audio ratings for Phoenix. Good News Broadcasting Network is currently acquiring the KMVA station for a total price of $1.5 million.

The players

Zelus Media

Zelus Media is the current owner and operator managing the rebranding and transition of the radio stations.

Good News Broadcasting Network

Good News Broadcasting Network is a media entity currently in the process of purchasing the KMVA station.

Brooke & Jeffrey

Brooke & Jeffrey are the hosts of the morning radio show broadcast on the station.

Charlie Huero

Charlie Huero is the radio host responsible for the station's afternoon program.

The details

To encourage the shift from 97.5 to 103.9, the station is awarding a $10,000 prize to participating listeners. The transition involves a simulcast on 103.9 KZON in Gilbert, maintaining continuity for fans of the morning show hosted by Brooke & Jeffrey and the afternoon show hosted by Charlie Huero.

The Nielsen Audio ratings for the Phoenix radio market were measured in September 2026.

Market Landscape

This transition occurs within the competitive Phoenix radio market, where stations constantly shift formats and frequencies to optimize reach. By aligning KMVA with the KZON signal, Zelus Media is consolidating its presence to remain competitive against other local signals like KMXP.

Listeners must update their car and home radio presets to 103.9 to continue receiving the station's programming. Those who make the switch to the new frequency are eligible to enter the station's $10,000 giveaway promotion.

The takeaway

Radio station rebrands often use cash incentives to ensure listeners successfully navigate frequency migrations. Fans should check their radio presets promptly to avoid missing their favorite shows during the ongoing simulcast transition.