Rood Investments Changed High Street District Strategy
The firm took full control of the Phoenix district in March 2026 to renovate amenities and commercial space.
Updated on Oct. 3, 2026 in Openings & Closings
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Rood Investments assumed full control of the High Street district in Phoenix in March 2026. The firm is currently overseeing a major transition that includes new commercial tenants and plans for future developments.
Why it matters
Management is repositioning the district to improve the balance between daytime and nighttime activity. These changes respond to the rapid growth and ongoing development projects currently impacting the surrounding Phoenix area.
Sprouts Farmers Market has expanded with nearly 100,000 square feet of new office space at the site. The district is also managing two large parking garages with newly installed gates and planned valet stations.
The players
Rood Investments
This real estate firm serves as the primary developer and owner currently managing the transition of the High Street district.
E Squared
This marketing agency was brought on to lead promotional efforts for the district and enhance its public branding.
Sprouts Farmers Market
This national grocery chain maintains a corporate headquarters at the site, occupying nearly 100,000 square feet of office space.
The details
New tenants including Kanoki Sushi & Cocktails, ProteinHouse, and ChillHouse have recently opened on High Street to anchor the district. Developers also plan to add a Hilton hotel and luxury multifamily housing, while Sandbox VR is set to open next to Humble Oyster.
Timeline
Rood Investments took full control of the district in March 2026.
Marketing management for the district was handed to E Squared a few months ago.
Market Landscape
The district is evolving its commercial footprint to maintain market share within the rapidly densifying corridor near the Mayo Clinic and Desert Ridge Marketplace. This repositioning strategy aligns with broader efforts to capture demand from the growing Phoenix regional workforce.
Visitors will encounter improved traffic flow as new parking gates and valet services are implemented throughout the property. Shoppers should note that the existing Sprouts grocery store is closing as part of the district's broader tenant turnover.
The takeaway
The district is shifting its strategy to prioritize long-term residential and hospitality growth over traditional retail footprints. Residents and frequent visitors can expect the area to function more as an integrated mixed-use destination rather than a retail-only location.
Further reading
For more information on retail and commercial activity in the region, visit the Phoenix Openings & Closings section.
Source note: This article includes information reported by AZ Big Media.
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