Chili’s Paint Scheme Will Return for Phoenix Race

The iconic restaurant branding returns to the No. 77 Chevrolet at Phoenix Raceway on October 18.

Updated on Oct. 13, 2026 in Motorsports

Chili’s Paint Scheme Will Return for Phoenix Race

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Spire Motorsports announced that the Chili’s paint scheme will return for the Cup Series race at Phoenix Raceway on October 18, 2026. This marks the latest appearance for the sponsor following an initial partnership established at Talladega Superspeedway.

Why it matters

The return of the branded No. 77 Chevrolet highlights the ongoing sponsorship momentum for Spire Motorsports this season. The partnership grew from a prior interaction at Talladega and has since featured across multiple tracks, including the Nashville Superspeedway.

The No. 77 Chevrolet, driven by Carson Hocevar, will carry the Chili's branding for the upcoming race. This follows Hocevar's first career Cup Series victory achieved earlier this year at Talladega.

The players

Spire Motorsports

This NASCAR organization competes in the Cup Series and manages the No. 77 Chevrolet team.

Carson Hocevar

He is a professional race car driver who earned his first Cup Series victory at Talladega Superspeedway.

Chili's

This national restaurant chain is the primary sponsor appearing on the No. 77 race car livery.

The details

Spire Motorsports confirmed the livery shift through a social media campaign that featured a video of the race car stationed at a Chili's location. The team is leveraging the sponsor's visibility after establishing the relationship during the 2026 season.

The Chili's paint scheme returns for the 2026 season.
The Cup Series race takes place at Phoenix Raceway on October 18, 2026.

Season Trajectory

This sponsorship announcement signals a continuation of the team's promotional strategy following Carson Hocevar's breakthrough win. It maintains the No. 77's high-profile branding as the season approaches its final stages at Phoenix Raceway.

The No. 77 Chevrolet will be easily identifiable at Phoenix Raceway on October 18 due to the unique paint scheme. Fans tracking team performance can monitor how this specific livery aligns with Carson Hocevar's recent racing momentum.

The takeaway

Brand partnerships often evolve through organic social media interactions during the racing season. Team sponsors utilize these high-visibility opportunities to build deeper engagement with the fan base.