Law Firm to Rebrand and Relocate in Springdale
The firm will adopt a new name and move to an adjacent building on Jan. 1, 2027.
Updated on Oct. 20, 2026 in Openings & Closings
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The law firm currently known as Crouch, Harwell, Fryar & Ferner PLLC will rebrand as Crouch, Harwell & Zega PLLC. The transition will coincide with an office relocation to an adjacent building in downtown Springdale on Jan. 1, 2027.
Why it matters
The change follows the departures of Matt Fryar, who is joining Wright, Lindsay & Jennings LLP, and Laura Ferner, who is moving to Hall Estill. This restructuring marks a new chapter for the firm, which has maintained a presence in downtown Springdale for 80 years.
The firm currently employs six lawyers in Northwest Arkansas and holds a rank of 12th among the region's largest law practices. It has anchored its operations in downtown Springdale for 80 years.
The players
Matt Fryar
He is a departing member of the firm who is joining the law practice Wright, Lindsay & Jennings LLP.
Laura Ferner
She is a departing member of the firm who is joining the law firm Hall Estill.
The details
The practice is moving its operations from 111 Holcomb St. to 111A Holcomb St. in downtown Springdale. The new partnership name reflects the departure of two long-standing members who are transitioning to other regional firms.
Timeline
The firm has operated in downtown Springdale for 80 years.
The name change and office relocation will occur on Jan. 1, 2027.
Market Landscape
This reorganization reflects broader shifts in regional legal staffing as established firms manage partner transitions. The move alters the firm's standing compared to the 2026 list of largest law firms in Northwest Arkansas.
Clients of the firm should note the new office address at 111A Holcomb St. beginning in 2027. Legal matters handled by the firm will continue under the new partnership name following the Jan. 1 transition.
The takeaway
Maintaining an 80-year legacy in a city requires adapting to changes in partnership and physical workspace. Readers looking to follow professional service transitions should track local business directories for firm rebranding announcements.
What happens next
The firm is scheduled to complete its transition and begin operations under its new name at 111A Holcomb St. on Jan. 1, 2027.
Further reading
For updates on local business changes, visit Springdale Openings & Closings.
Source note: This article includes information reported by Talk Business & Politics.
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