Brewed and Barley Rebrands as Boo and Barley
The North Little Rock restaurant is celebrating October with a spooky menu and a seasonal transformation.
Updated on Oct. 24, 2026 in Food and Drink
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North Little Rock restaurant Brewed and Barley has rebranded as Boo and Barley for the month of October 2026. The family-owned business has overhauled its space with graveyard decor and introduced a Halloween-themed menu.
Why it matters
The seasonal rebrand aims to provide patrons with an immersive atmosphere that mirrors the personal holiday traditions of the restaurant's owners. This change signals a shift in the establishment's offerings to match local interest in themed holiday dining.
One out of every 10 customers wins a branded shirt upon ordering a Cure syringe-style shot. The establishment maintains standard operating hours from 11 a.m. to 10 p.m. on weekdays.
The players
Boo and Barley
This is the temporary seasonal brand name for the family-owned restaurant formerly known as Brewed and Barley.
The details
The restaurant features a sinister sips menu using forced carbonation, including the Carbo Poltergeist cocktail made with Rocktown Gin, triple sec, and blood orange. Diners can also order seasonal dishes such as whipped bone marrow, a bone-in pork chop, and pumpkin ham pie.
Timeline
The restaurant operates as Boo and Barley throughout October 2026.
A costume contest is scheduled for Halloween night with hours extended until midnight.
Industry Dynamics
This rebrand follows the pattern set by the seasonal restaurant pop-up trend, where dining establishments use temporary thematic transformations to maintain engagement. Such shifts allow local businesses to capitalize on holiday-specific demand within the competitive food service sector.
Guests can visit the restaurant on Halloween night to participate in the costume contest and enjoy service until the midnight closing time. The promotion requires purchasing a Cure shot to receive the scratch-off ticket for a chance to win a shirt.
The takeaway
Thematic restaurant transformations can revitalize a space by offering patrons unique, limited-time experiences. Diners looking to participate in seasonal events should check specific venue hours, as these locations often extend their operations during holiday nights.
What happens next
The establishment will transition to a Christmas-themed identity known as Bells and Barley following the conclusion of the Halloween events.
Further reading
For more seasonal dining options, visit the Food and Drink section.
More information
To view the full menu or learn more about the seasonal events, visit the restaurant website for more information.
Source note: This article includes information reported by KATV.
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