Walmart AMP Unveils $7.7 Million Expansion
The project adds a two-story hospitality complex and artist facilities at the Fayetteville venue.
Updated on Nov. 2, 2026 in Country
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Walmart AMP announced a $7.7 million expansion that will replace the open-air tent housing the Land O'Lakes Lounge with a two-story permanent hospitality complex. The project includes improvements for visiting artists.
Why it matters
The expansion aims to help the venue continue to attract top talent. The upgrades bring climate-controlled hospitality space and backstage artist amenities to the Fayetteville venue.
The announced budget is $7.7 million for a hospitality complex totaling 12,725 square feet, with more than 6,000 square feet climate controlled and a nearly 1,300 square foot artist wing backstage. The completion schedule has not been disclosed.
The players
Walmart AMP
Walmart AMP is a Fayetteville, Arkansas outdoor music venue that hosts touring country and popular music acts.
Ellingson Contracting
Ellingson Contracting is a construction firm based in Siloam Springs, Arkansas, building the expansion.
The details
The Land O'Lakes Lounge has operated in an open-air tent since the venue opened in 2014. The new two-story structure will place the lounge on the bottom floor, partially enclosed and climate controlled, while the second floor will house an all-inclusive club with patio access and new restrooms.
Timeline
2014: Walmart AMP opened and the Land O'Lakes Lounge tent was installed.
Last week: Walmart AMP announced the $7.7 million expansion.
Venue Evolution
The expansion replaces the temporary tent installed when Walmart AMP opened in 2014 with permanent hospitality space. It extends the venue's original design to better compete for touring artists.
Concertgoers attending Walmart AMP will gain climate-controlled hospitality space and a new all-inclusive club option. Memberships for the club cost $5,000 annually.
The takeaway
The expansion shows venues investing in permanent hospitality space to keep attracting touring artists. Fans planning visits can expect more comfortable, climate-controlled options at the venue.
Further reading
Explore more Country music coverage to see how Northwest Arkansas venues book touring acts.
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