Dealer Lists Corvette ZR1X for $696,445
A Bentonville, Arkansas Chevrolet dealer added a $400,000 markup to a 2027 Corvette ZR1X Convertible.
Updated on Nov. 5, 2026 in Buying/Selling
George Nunnally Chevrolet in Bentonville, Arkansas, listed a 2027 Corvette ZR1X Convertible at $696,445, including a $400,000 "Exclusive Market Value Adjustment" on top of the $296,445 MSRP. Window sheet images posted to X on October 31 showed the charge, and no public explanation from the dealer or Chevrolet has been found.
Why it matters
The listing shows how dealer markups can push a high-demand vehicle far above its factory price for buyers in the Bentonville area and beyond. Whether anyone pays the premium will indicate how much the market will bear for limited-supply performance cars.
The 2027 ZR1X starts at $227,800 after two price increases this year, and its twin-turbo 5.5-liter LT7 V8 hybrid produces 1,250 hp combined. A comparable ZR1X sold for $441,000 and a Quail Silver Limited Edition sold for $605,000 at Mecum.
The players
George Nunnally Chevrolet
A Chevrolet dealership in Bentonville, Arkansas, that listed the ZR1X Convertible with the $400,000 markup.
Chevrolet
General Motors' mass-market brand that builds the Corvette and sets its factory MSRP.
The details
The window sheet, photographed inside a showroom and posted to X by user @Abomination81 on October 31, describes the $400,000 charge as a "Hypercar Demand Premium." The dealer's website lists other Corvette models at no more than MSRP plus a $129 fee.
Timeline
October 31, 2026: Window sheet images of the ZR1X Convertible were posted to X.
2026: Two Corvette ZR1X price increases took effect this year.
Roadmap
Limited-edition Corvettes have sold for well above sticker at Mecum, including a one-of-100 Quail Silver Limited Edition that brought $605,000. This Bentonville listing applies a similar premium logic to a dealer sale, where the buyer, not an auction bidder, would bear the markup.
Buyers shopping for a ZR1X should compare dealer window stickers carefully, since a markup of this size would add hundreds of thousands of dollars to the purchase price. Shoppers can check whether other dealers in the area list the same model at or near MSRP before agreeing to any added market adjustment.
The takeaway
Dealer-added charges above MSRP are not automatically binding, so buyers can ask for an itemized explanation before signing. Comparing listings across several dealerships is the most practical way to avoid paying a premium that exists only on paper.
Further reading
For more on how car prices are set at the dealer level, see Buying/Selling coverage in Bentonville.
