Crafton Tull Merges Planning Team Into Prism Design

The Rogers-based firm combined its planning team with landscape architecture division Prism Design Studio, a 16-person group.

Updated on Nov. 2, 2026 in People

Crafton Tull Merges Planning Team Into Prism Design

Crafton Tull has merged its planning team with its landscape architecture division, Prism Design Studio. The combined team has 16 people and is described as the largest Arkansas-based planning and landscape architecture studio by number of licensed professionals and certified planners.

Why it matters

The consolidation brings planning and landscape architecture services under one studio in Arkansas. It places a larger, combined team with a single leadership structure in the state's market for these services.

The combined team numbers 16 people and is described as the largest Arkansas-based planning and landscape architecture studio by licensed professionals and certified planners. Prism Design Studio was founded in 2022 and acquired by Crafton Tull in 2024, and the source does not address the financial terms of the merger.

The players

Crafton Tull

Crafton Tull is a Rogers, Arkansas-based architecture and engineering firm that operates planning and landscape architecture services.

Prism Design Studio

Prism Design Studio is a landscape architecture studio founded by Jenny Burbidge in 2022 and acquired by Crafton Tull in 2024.

Julie Kelso

Julie Kelso is a licensed landscape architect and certified planner who has spent 29 years providing planning services to cities, counties and other organizations.

The details

Crafton Tull combined its planning team with its landscape architecture division, Prism Design Studio, which Jenny Burbidge founded as an independent company in 2022 before Crafton Tull acquired it in 2024. Julie Kelso will lead the combined planning team as vice president; she is a licensed landscape architect and certified planner based in Little Rock who has been with Crafton Tull since 2008.

Timeline

  1. 2022: Prism Design Studio founded as an independent company by Jenny Burbidge.

  2. 2024: Crafton Tull acquires Prism Design Studio.

  3. 2008: Julie Kelso joins Crafton Tull.

  4. November 2, 2026: Merger of the planning team into Prism Design Studio is announced.

Market Landscape

The merger follows Crafton Tull's 2024 acquisition of Prism Design Studio, extending that deal by combining Prism's landscape architecture with the firm's planning team. The result is a 16-person studio that the source describes as the largest of its kind in Arkansas by licensed professionals and certified planners.

Clients seeking planning or landscape architecture services in Arkansas may now find both capabilities under one studio. The source does not describe changes to pricing, contracts or service availability.

The takeaway

Consolidating planning and landscape architecture under one roof can simplify how a project is staffed and coordinated from start to finish. Readers working with Arkansas design firms may find it useful to ask which team members will lead their work.

Further reading

Explore more on People in the business coverage for this Arkansas firm's leadership moves.

Source note: This article includes information reported by AMP.