Arkansas Adults Named PBS Most Trusted News Source

A recent poll found residents prefer early evening programming over late-night slots.

Updated on Oct. 14, 2026 in Utilities

Isometric editorial illustration featuring a sculptural broadcasting tower in a flat prairie landscape, representing state-wide media infrastructure. — A YouGov poll of 600 Arkansas adults identifies PBS as the state's most trusted television news source, with residents favoring earlier evening broadcast times. AI Illustration. Upload story photo >

Live Poll

Should local television stations be required to seek viewer input before changing their programming schedules?

A YouGov survey of 600 Arkansas adults revealed that PBS is the most trusted television news source in the state. The data shows 65% of residents trust PBS news and public affairs, outpacing other major national networks.

Why it matters

The findings highlight local preferences regarding scheduling changes for public media. A significant majority of Arkansans believe television stations should solicit viewer feedback before adjusting programming timeslots.

The poll surveyed 600 Arkansas adults, with 80% stating that stations should seek viewer input before making scheduling changes. Additionally, 69% of residents agree that PBS effectively connects Arkansas to communities nationwide.

The players

YouGov

YouGov is an international online research data and analytics technology group.

PBS

PBS is an American public broadcaster and television program distributor.

The details

The survey results follow a recent decision to move the PBS News Hour broadcast from 6 p.m. to 10 p.m. Many respondents indicated a clear preference for the earlier evening slot.

The YouGov survey was conducted between Sept. 25 and Oct. 1.

Market Landscape

This data underscores the enduring influence of public media in a crowded, fragmented television landscape. The poll confirms that PBS holds a competitive position against major commercial rivals in the eyes of Arkansas viewers.

The findings reflect how scheduling shifts directly affect the viewing habits of local audiences. Residents who rely on early news programming may face significant adjustments as local stations manage these broadcast changes.

The takeaway

Maintaining transparency regarding programming schedules is essential for stations looking to sustain viewer loyalty. Television providers may benefit from incorporating audience feedback to align their broadcast strategies with local preferences.