Roots Group Opened New Huntsville Facility

The company has invested $10 million into a 74,000-square-foot site to boost production.

Updated on Sept. 21, 2026 in Jobs — General

Roots Group Opened New Huntsville Facility

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Roots Group has officially opened a $10 million manufacturing facility located at 336 Green Cove Road in Huntsville. The expansion is set to support increased production of commercial sweepers and the new NAVEO electric vehicle.

Why it matters

The new facility provides the necessary production capacity to manufacture up to 200 commercial sweepers and 1,000 electric vehicles annually. This development allows the company to transition out of a smaller, previously rented local facility.

The expansion will add 44 new jobs to the current 31-person local workforce, with total headcount projected to reach 75 over the next three years. The site spans 74,000 square feet across 17 acres.

The players

Roots Group

Roots Group is a global organization that employs over 4,500 people and manufactures industrial cleaning equipment and vehicles.

Victory Sweepers

Victory Sweepers is a division of Roots Group that specializes in the production of commercial sweeping machinery.

The details

The facility houses the Victory Sweepers division and serves as the assembly site for the newly launched NAVEO electric vehicle. Roots Group, which employs 4,500 people worldwide, has maintained a presence in Huntsville since 2017.

Roots Multiclean began operating in Huntsville in 2017.
The new manufacturing facility opened in September 2026.
The workforce is expected to grow to 75 total employees over the next three years.

Market Landscape

This move follows a broader pattern of industrial investment and manufacturing growth established within the North Alabama corridor. By localizing assembly for both commercial sweepers and electric vehicles, the company strengthens its footprint against competitors in the industrial equipment market.

Local residents looking for employment may benefit from the addition of 44 new jobs as the company expands its operations over the coming three years. The facility capacity also signals a sustained corporate presence in the Huntsville area for the long term.

The takeaway

The addition of electric vehicle assembly to the local manufacturing mix represents a strategic diversification of the company production line. This expansion ensures that the local plant remains a core component of the firm global output for years to come.