Birmingham Silos Become Giant Pepsi Cans

Six former industrial silos near downtown Birmingham now display Pepsi branding to mark Buffalo Rock's 125th anniversary.

Updated on Nov. 7, 2026 in Openings & Closings

Birmingham Silos Become Giant Pepsi Cans

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Six industrial silos at 2720 Seventh Avenue North in Birmingham have been transformed into oversized Pepsi cans, each standing just over 28 feet tall. The installation was completed over seven to 10 days and celebrates Buffalo Rock Company's 125th anniversary and 75 years as a Pepsi bottler.

Why it matters

The silos, built in 1935 to store plastic pellets for packaging manufacturing, were no longer needed for their industrial purpose and now serve as a prominent Birmingham landmark. Charles Rumore, co-owner of Southern Armature Works, said the project was intended to improve the skyline and hopefully reduce vandalism.

Each of the six silos stands just over 28 feet tall with a diameter of approximately 18 feet, 8 inches, for a combined height of about 45 feet. Buffalo Rock Company was founded in 1901, and the installation took between seven and 10 days to complete.

The players

Buffalo Rock Company

Buffalo Rock Company is a Birmingham-founded bottler that has produced Pepsi in the city since its founding in 1901.

Charles Rumore

Charles Rumore is the co-owner of Southern Armature Works, who proposed placing Pepsi branding on the Birmingham silos.

The details

Charles Rumore, co-owner of Southern Armature Works, approached Buffalo Rock Company about featuring Pepsi on the silos, which display the brand's signature branding and globe logo. Buffalo Rock continues to manufacture Pepsi in Birmingham today.

1901: Buffalo Rock Company founded in Birmingham.
1935: Silos built to store plastic pellets.
2026: Buffalo Rock marks 125 years and 75 years as a Pepsi bottler.

Season Trajectory

The project extends Buffalo Rock Company's presence in Birmingham since 1901 by converting an industrial landmark into a brand symbol. It marks a shift from utilitarian industrial structures toward branded public art in the city's skyline.

The installation offers Birmingham residents and drivers near the Red Mountain Expressway and Interstate 59/20 interchange a visible new landmark. It does not change Pepsi pricing or availability for consumers.

The takeaway

Industrial structures can be repurposed into community landmarks that reflect local business heritage. The project shows how a company's long-standing local presence can be made visible in a city's skyline.