UAB Athletics Introduces New Youth Ticket Pricing
The department aims to make home athletic events in Birmingham more accessible and affordable for local families.
Updated on Oct. 20, 2026 in Youth
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UAB Athletics has officially launched a new youth ticket pricing structure for its home athletic events. Children aged four to 12 can now access discounted rates, while children three and under will receive free admission with a purchased adult ticket.
Why it matters
The initiative is designed to create a more welcoming environment for families attending games in Birmingham. By lowering costs, the athletic department aims to increase attendance and encourage younger fans to engage with university sports.
Football tickets are tiered at $15, $20, and $25 depending on the seating zone. Basketball youth tickets start at $8 for women's games and range from $10 to $15 for men's games based on the conference and seating location.
The players
UAB Athletics
The athletic department for the University of Alabama at Birmingham oversees all collegiate sports programs and facilities in the city.
The details
Youth tickets are available for children between the ages of four and 12, with specific categories established for football, men's basketball, and women's basketball. Complimentary tickets for children aged three and under must be secured through the UAB Athletics Ticket Office.
Timeline
October 20, 2026: Announcement of the new youth ticket pricing structure.
October 22, 2026: Basketball tickets go on sale to the public.
2026-27 season: Application of pricing to basketball home games.
Spring 2027: Planned inclusion of family-friendly pricing for baseball and softball.
Culture Shift
This follows the broader pattern set by the NCAA fan engagement and youth accessibility initiatives to improve game-day attendance. Such efforts signal a move toward prioritizing inclusive, family-focused stadium experiences over traditional high-revenue ticketing models.
Families can now plan their game-day budgets with more predictable costs for children aged four to 12. Parents should contact the UAB Athletics Ticket Office to claim free admission for children three and under before arriving at the stadium.
The takeaway
The new pricing structure offers a clear financial incentive for families to attend UAB athletic events. Residents are encouraged to check specific game schedules as ticketing options vary by sport and seating zone.
Further reading
Learn more about local family programs at Birmingham Youth.
Source note: This article includes information reported by Wbrc.
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