Chase Bank Hosted Interactive Experience in Birmingham

Chase Market Square brought financial literacy activities to the fourth annual Southbound Food Festival.

Updated on Sept. 28, 2026 in Openings & Closings

Bold vector editorial illustration of a stylized industrial structure and geometric tokens on a table, representing an interactive budgeting community event. — Chase Bank hosted an interactive community engagement experience at the annual Southbound Food Festival in Birmingham, featuring hands-on budgeting activities for attendees. AI Illustration. Upload story photo >

Live Poll

Do you find it helpful for banks to use interactive festival displays for financial education?

Chase Bank engaged with festivalgoers at the Southbound Food Festival by launching an interactive budgeting experience at Sloss Furnaces. The activation featured a custom digital mural and a station where attendees practiced budgeting concepts by personalizing branded accessories.

Why it matters

The bank aimed to introduce simple budgeting concepts to the community through an interactive, visual experience while highlighting its ongoing investment in the local region. This effort aligns with broader commitments to expand financial services and support small businesses across the state.

Chase currently operates 11 bank branches in Alabama and has committed $2 million to increase capital access for state small businesses. The company plans to grow its footprint to 35 total locations by 2030.

The players

Chase Bank

This major financial institution provides a wide range of consumer and commercial banking services across the United States.

Dewon Moton

This Birmingham muralist is known for creating original digital artwork pieces for local installations.

The details

Local muralist Dewon Moton created an original digital artwork for the activation, utilizing dozens of layers to depict local food culture. Attendees participated by using Pin Budget Cards to manage points, which they spent to customize branded belt bags with pins.

September 26, 2026: Chase Market Square hosted at Southbound Food Festival.
2030: Target date for reaching 35 Alabama branch locations.

Market Landscape

This activation follows the documented Chase bank branch expansion strategy for Alabama, which seeks to establish a larger physical presence throughout the state. By integrating community engagement with financial infrastructure, the bank positions itself to compete for new regional retail banking customers.

Residents may see an increase in local bank branch availability as the firm works toward its 2030 expansion goal. Those interested in local small business development can monitor the allocation of the $2 million capital access commitment as new programs become available.

The takeaway

Large-scale banks often use community festivals to bridge the gap between abstract financial services and consumer daily life. Residents can leverage these types of interactive stations to practice basic budgeting mechanics before making major personal financial decisions.