Kittle May Wear 'F--k Dallas' Shirt Sunday

The 49ers tight end hinted he may wear the shirt again when San Francisco faces the Cowboys on November 15.

Updated on Nov. 13, 2026 in Fashion

Expressive editorial sports illustration of a red-jerseyed football player in mid-stride in profile, with a blurred blue-clad opponent behind, in bold team colors.
San Francisco 49ers tight end George Kittle said he may wear an "F--k Dallas" shirt again when the team faces the Cowboys on Sunday, November 15. AI Illustration. Upload story photo >

San Francisco 49ers tight end George Kittle said he may wear an "F--k Dallas" shirt during the team's Sunday, November 15 game against the Cowboys. Kittle said he would keep the decision a mystery and that he would not show the shirt again because he would likely be suspended.

Why it matters

Kittle's 2023 wearing of the same shirt drew a $13,000 fine, so a repeat would test how far players can push sideline and uniform rules in a heated rivalry. The possibility keeps attention on a long-running rivalry between the two franchises.

Kittle was fined $13,000 after wearing the shirt in 2023, the same season he scored three touchdowns in the game. He has not publicly shown the shirt during a game since then, and he said he does not plan to get a new one.

The players

George Kittle

George Kittle is a tight end for the San Francisco 49ers who has built a reputation as one of the NFL's most prominent players at his position.

San Francisco 49ers

The San Francisco 49ers are a National Football League franchise based in the San Francisco Bay Area and one of the league's most storied teams.

Dallas Cowboys

The Dallas Cowboys are a National Football League franchise based in Arlington, Texas, and a longtime rival of the 49ers.

The details

Kittle said he got the idea from former 49ers linebacker Gary Plummer and bought the shirt for the team's tight ends, though he was the only one who wore it. He said he wore it under his jersey during media day this summer, which he discussed on the podcast "New Heights" with Jason and Travis Kelce.

Timeline

  1. 2023: Kittle first wore the shirt, scored three touchdowns and was fined $13,000.

  2. Earlier this summer: Kittle wore the shirt under his jersey at media day and discussed it on "New Heights."

  3. Sunday, November 15: The 49ers play the Cowboys, and Kittle may wear the shirt.

Season Trajectory

Kittle's 2023 repeat of the shirt came in the same season he scored three touchdowns against Dallas, and a second appearance would revive a rivalry that has shaped both teams' recent seasons. The possibility of a repeat keeps the Sunday matchup focused on personalities as well as standings.

For fans watching the game, the shirt could be a visible sign of how the rivalry is being played off the field. Anyone following the team's on-field results can check the game for any sign that Kittle has worn the shirt and whether a penalty follows.

The takeaway

Kittle's decision on Sunday will show whether a player will risk a repeat fine to keep a rivalry message alive. Fans who want to track how the moment plays out can watch the 49ers-Cowboys game on November 15.

What happens next

The 49ers and Cowboys play Sunday, November 15, and Kittle has said he may wear the shirt during that game.

Further reading

For more on how athletes use apparel to make statements, see Fashion coverage.