Nothing Audio Lands in Select Target Stores

Nothing's audio catalog begins filling select U.S. Target stores and its online storefront, starting November 12.

Updated on Nov. 12, 2026 in Consumer Electronics

Nothing Audio Lands in Select Target Stores

Live Poll

Do you plan to buy new headphones or earbuds this holiday season?

Nothing rolled out its audio catalog to select Target stores in the U.S., with products also available through Target's online storefront. The rollout began November 12 and is expected to continue into early December.

Why it matters

The move gives Nothing's audio lineup broader retail access in the U.S., a market the company says is a key growth area. It comes as North American shipments of its audio devices grew 110% year-on-year in 2025.

The Ear 3a has 12mm drivers, 45dB active noise cancellation, and Hi-Res Audio support, while the CMF Headphone Pro offers up to 100 hours of battery life with ANC disabled. The figures come from the company's product specifications, and the stub does not provide independent testing of these claims.

The players

Nothing

Nothing is a London-based consumer electronics company known for its transparent-design devices and audio products.

Target

Target is a major U.S. general merchandise retailer operating physical stores and an online storefront nationwide.

The details

Nothing's audio products, including Headphone 1, Headphone a, Ear 3, and Ear 3a, are being sold in select Target stores and through Target's online storefront. CMF's audio lineup, including the CMF Headphone Pro and CMF Buds Pro 2, is also being brought into U.S. Target stores and online.

November 12: Nothing's audio catalog begins filling select Target stores.
Early December: The Target rollout is expected to continue into the holiday shopping period.
Early July: Nothing announced the Ear 3a at $99.

The Tech Race

Nothing's 110% North American audio growth in 2025 is the trend this retail expansion builds on, as the company moves from direct and online sales into a major U.S. mass retailer. The move positions its earbuds and headphones against established audio brands that already hold shelf space at large retailers.

Shoppers in the U.S. can now buy Nothing and CMF audio products at select Target stores or online through Target. The Ear 3a at $99 and the CMF Headphone Pro offer lower-cost options for buyers comparing wireless headphones and earbuds.

The takeaway

For U.S. buyers comparing audio gear, the new Target availability makes Nothing and CMF products easier to see and compare in person before buying. Checking specifications such as battery life and noise cancellation against your own listening habits will help you choose the right model.