Tesla Cybertruck Sales Hit 15-Month High in October

Tesla sold 1,914 Cybertrucks in October 2026, its strongest month in over a year, as Cox Automotive estimated the figures.

Updated on Nov. 10, 2026 in Buying/Selling

Photograph of a single stainless-steel pickup truck alone on an empty concrete apron with dry grass and a flat horizon beneath clear sky. — Tesla sold an estimated 1,914 Cybertrucks in October 2026, its best month in more than a year, according to Cox Automotive. AI Illustration. Upload story photo >

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Tesla sold an estimated 1,914 Cybertrucks in October 2026, its best month in more than a year, according to Cox Automotive estimates. The average transaction price for a new EV in the U.S. reached $56,220 that month, per Kelley Blue Book.

Why it matters

The sales bump comes as Tesla reportedly plans to end Cybertruck production at its Austin factory in mid-2027. Buyers weighing a new EV are seeing average prices hold near record levels while incentives remain a significant share of the sticker price.

Tesla's average Cybertruck selling price was $92,380 in October, while EV incentives equaled 11.3% of the average EV transaction price versus 6.8% industrywide. The sales estimate is Cox Automotive's, and the source does not explain what drove the monthly jump.

The players

Tesla

Tesla is an electric vehicle and clean energy company led by Elon Musk, known for its Model lineup and the Cybertruck.

Elon Musk

Elon Musk is the chief executive of Tesla and a prominent entrepreneur whose companies span electric vehicles, space travel, and artificial intelligence.

Cox Automotive

Cox Automotive is an automotive services and digital marketplace company that publishes vehicle sales estimates and market data.

Kelley Blue Book

Kelley Blue Book is a Cox Automotive brand that publishes vehicle valuations and transaction price data for the U.S. auto market.

The details

Cox Automotive estimated that Tesla sold 1,914 Cybertrucks in October 2026, its best month in more than a year. Tesla plans to dismantle the Cybertruck assembly line around June or July 2027 to make room for Cybercab robotaxis, ending Cybertruck production at its Austin factory in mid-2027.

October 2026: Tesla sells 1,914 Cybertrucks, its best month in over a year.
June or July 2027: Tesla expected to dismantle the Cybertruck assembly line in Austin.
Mid-2027: Tesla plans to end Cybertruck production at its Austin factory.

Roadmap

Kelley Blue Book's monthly transaction-price series shows the average new EV at $56,220 in October 2026, up 1% from September but down 2.7% from a year earlier. Tesla's reported Cybertruck wind-down, with production ending in mid-2027, comes as the company reallocates Austin capacity toward Cybercab robotaxis.

Shoppers comparing new EVs are seeing average transaction prices near $56,220, with incentives covering 11.3% of the price, which can meaningfully lower what a buyer pays. Anyone considering a Cybertruck should note that its average selling price was $92,380 in October, and production is set to end in mid-2027.

The takeaway

Buyers who want a new EV should compare incentive levels across models, since incentives shaped a larger share of the price in October than across the industry overall. Watching for production changes like the Cybertruck wind-down can help shoppers time purchases around model availability.

What happens next

Tesla is expected to dismantle the Cybertruck assembly line around June or July 2027, with Cybertruck production ending at its Austin factory in mid-2027.