Analysts Rate Ross Stores Strong Buy

UBS upgraded Ross Stores to Buy and raised its price target to $315, while consensus among covering analysts is a Strong Buy.

Updated on Nov. 10, 2026 in Stock Picks

Bold flat-color editorial illustration of a stacked tower of folded garments beside a single upright shopping bag, in deep red, cream, and charcoal. — Wall Street analysts gave Ross Stores a Strong Buy consensus Tuesday, with UBS upgrading the retailer to Buy and raising its price target to $315. AI Illustration. Upload story photo >

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Analysts issued a Strong Buy consensus rating on Ross Stores stock, with 16 of 21 covering analysts rating it Strong Buy and five rating it Hold. UBS upgraded the stock to Buy from Neutral and raised its price target to $315.

Why it matters

The consensus reflects Ross Stores' value-focused off-price model, which has drawn shoppers seeking affordable branded merchandise amid persistent inflation and economic uncertainty. Ross has topped consensus earnings estimates in each of the last four quarters.

Ross Stores' stock is up 31.4% year-to-date versus 10.4% for the S&P 500, with analysts projecting fiscal 2027 EPS growth of 23.3% to $8.15. Whether those projections hold depends on whether comparable-store sales growth, which averaged 6.1% over the past two years, can be sustained.

The players

Ross Stores

Ross Stores is a Dublin, California-based off-price retailer that sells discounted branded apparel and home goods.

UBS

UBS is a Swiss multinational investment bank and financial services firm whose equity research division issued the upgrade.

The details

Ross Stores has a 30.6% return on invested capital and has beaten consensus earnings estimates in each of its last four quarters. Growth has been driven by strong customer traffic, accelerating comparable-store sales, and improving merchandise margins, supported by refreshed assortments and expanded marketing.

Oct. 26, 2026: UBS upgrades Ross Stores to Buy and raises its price target to $315.
January 2027: Fiscal year end for which analysts expect EPS growth of 23.3%.

Market Dynamics

Ross Stores' off-price model, which sells discounted branded goods to shoppers who trade down from full-price department stores, has gained favor as inflation has pressured household budgets. Its 46.9% one-year stock gain outpacing the S&P 500's 12.4% reflects investor interest in that value-retail positioning.

Investors weighing Ross Stores should compare its 23.3% projected EPS growth against its current valuation and the $276.21 mean analyst price target. Retail investors can use these consensus figures as one input alongside their own portfolio allocation and risk tolerance.

The takeaway

Strong analyst consensus signals confidence in Ross Stores' execution, but the stock's large one-year gain means expectations are already elevated. Investors should weigh the ratings against valuation and their own risk tolerance before acting.